The main objective of this activity was to enhance the knowledge of the students about the famous books, authors and writers like Valmiki, Tulsidas, Shakespeare, Aristotle, Plato etc. who died centuries ago but the books written by them are living and are still guiding us.

There were two rounds in the online activity. The first round of activity scheduled on 24 Dec 2020,was a quiz based on current affairs. Total 10 students were shortlisted for the second round.

The second round of activity, scheduled on 29 Dec 2020 from 3:30 pm, was conducted on a virtual platform-zoom. Each participant was asked four questions related to prominent authors/books/novelists and thirty seconds time was given for a single question.

All the participants performed really well and all the students have gained some knowledge from this enthralling and informative activity.

Winners of this online activity were:-

1.     Shrang Singh (Sec. A) secured 1st position.

2.     Anjali Sharma (Sec. A) secured 2nd position.

3.     Tisha Gupta(Sec. A) secured 3rd position.

Winners and all the participants were felicitated with e-certificates.

This online activity was a great success where students got an opportunity to build up their awareness about the renowned authors/books/novelists.

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The inaugural session of the convention was graced by luminaries like Mr Satya Gupta, Chairman – India, IPV6 Council, who joined as the Chief Guest; Mr Anil Khaitan, Chairman, Sunil Health Ltd., and Former Chairman, PHDCCI; and Prof. (Dr.) Shailendra Singh, Director, IIM Ranchi. The latter two were participating in the capacity of Guests of Honour.

The session was opened by Director (Management) Prof. (Dr) Vidya Sekhri, who began by saying that during a time of global crisis, it is very significant that our country is emerging as Aatma Nirbhar Bharat. Referring to the fluctuating environment where economies have to encounter a variety of ups and downs, Dr Sekhri quoted Gautam Buddha, noting that becoming comfortable with impermanence is the true sign of an evolved individual. She explained that now more than ever before it was necessary that India takes the lead in the fight against Covid-19 by developing effective vaccines.

Next Dr Rajeev Johari, Convener of the Convention, provided an outline of the event. He pointed out that terms like Atma Nirbhar Bharat and Five Trillion Dollar economy had become commonplace even before the unfortunate onset of the pandemic. While the spread of Covid has definitely put the brakes on these and other initiatives for now, it is only a matter of time before efforts are resumed with new zest and vigour. Therefore it is essential to lay down the route map for the path ahead; that is one of the aims for this convention. Dr Johari went on to provide a snapshot of the participants and deliberations coming up in the rest of the day’s programme.

Mr Khaitan was the first to speak among the guests. He chose to concentrate on the area of healthcare technology. Quoting the examples of typewriters and mobiles, Mr Khaitan highlighted how lack of innovation can spell the death knell for products as well as businesses. He referred to cutting edge concepts like the use of artificial intelligence; blockchains as a means of data verification; advanced  social media; voice search as a means of responding to those needing care; artificial assistants like Siri, Cortana and Google Assistant; uses of virtual  reality; mobile applications; and video marketing as a tool for reaching out to the customer.

 Among the other speakers, Dr Singh spoke about how myriad innovations are helping to deal with newer challenges by a constantly evolving pandemic. The chief guest, Mr Satya Prakash focused on the modalities for innovation in India at the policy level. He drew attention to how digital infrastructure, which is the need of the hour, brings a whole new ball game compared to the traditional physical version. He illustrated his thoughts through his involvement in the efforts at setting up a digital backbone for the country. Coming to the necessity of creative innovation, he distinguished it as something which avoided the disruptive effect. In this connection he also threw some light on the Blue Ocean strategy used in the corporate world.

The main programme of the day consisted of two panel discussions. The first one was chaired by Dr Sudhir Kochhar, Former ADG (IPR) and National Coordinator (NAIP), ICAR and focussed on sectors like agriculture, defence and manufacturing. The other discussants in this session included Mr Durgesh Sharma DG, Fibre Cement Products; Maj. Gen. Ravi Arora, CEO and Chief Editor, Indian Military Review; and Dr Nishikant Ojha, Advisor, Cyber, Aerospace and Counter Terrorism and eminent faculty, Defence and Paramilitary Forces.

After the Director (Management) welcomed the participants in the first panel discussion, Dr Kochar kicked off the session as the Session Chair by drawing on his long experience of work in the field of agriculture. Starting with the fact that agriculture is the bedrock of any economy, he described the major potential for startups in this area. On the one hand there was scope for individual R&D initiatives; on the other it was also possible to go in for public-private initiatives. Certain technologies were at the Proof of Concept stage, which need further scaling up. He also referred to his experiences as National Coordinator for agricultural projects involving 400 partner institutions.

The next speaker in the discussion was Dr Ojha, who brought his experience in counter terrorism along with significant diplomatic capabilities into play. He repeatedly stressed that India could not afford to depend only on foreign acquisitions alone for its military requirements at a time when there were significant security challenges in the neighbourhood. He also emphasised on the need to develop our own R&D capabilities. Continuing on the theme of India’s defensive expertise,  Maj. Gen. Ravi Arora provided a detailed breakdown of different case stories from Indian military experience.

Mr Sharma brought the discussion back to the fold of agriculture with detailed statistical information laying down the markers for the immediate future in this field. He also threw some light on the government and its role in public sector units. The session concluded with Dr Sekhri commending the participants for the in depth knowledge in their respective areas while presenting them individual mementos.

The post-lunch session had Mr Vishal Gandhi, Founder and CEO of BIORx Venture Advisors Pvt. Ltd.  taking over as the Chair with the attention shifting towards banking and technology. Mr Gandhi was joined by Mr Chanchal K. Gautam, AGM-NABARD, DDM Office, Ghaziabad; Mr Rajiv Ratna Shah, Director, MIDAS Lab, IIIT Delhi; Ms. Bhumika Sukhadia, Co-Founder, OPE Innovation Lab, Mumbai; and Mr Niteen Khemka, Co-Founder and CEO, Startup Spine, and mentor at NASSCOM and NITI Aayog.

Prof (Dr) Vidya Sekhri welcomed all the panelists with her thoughts on the future of technology. Mr. Gandhi then shared his view on a variety issues like Covid-19, disruptive challenges, and the opportunities afforded therein. He also spoke about the growth of pharmaceutical industry during the COVID-19 era with the production of Indian vaccines, PPE equipment, sanitisation efforts, need for thermal scanning and repurposing of drugs.

Mr Gautam next emphasised on the need for banking infrastructure with the five pillars of demand, demography, technology, and infrastructure & economy. These were explained through copious data, graphs and charts. Dr. Shah started by sharing a case study on “Suicidal Ideation Detection”. He also added some Research Work on “AI for social Good” empowering towards banking, policing, Bloomberg, Delhi Jal board and many more. He also elaborated about Information Retrieval System, Visual Speech Recognition, password prediction & cybercrimes.

One of the highlights of this discussion was the talk by Ms. Sukhadia, who shared her views on why businesses should “know their local”. She mentioned the significant role of design and innovation in the businesses, using an excellent example on the doodhwalas changing to milk delivery in glass bottles and then to plastic packets. She also talked about the 4 Ds, viz. - Discover, Define, Design, & Deliver. The session was completed by Mr Khemka, who elaborated on the role of MSMEs, government subsidies, tax exemptions, loans facility and incubation with regard to entrepreneurial activities.

Prof. (Dr.) Vidya Sekhri then enlightened the audience with her words of wisdom as she presented the virtual plaques as a token of gratitude and remembrance to all the panelists. Finally the Vote of Thanks was delivered by Dr.Indraneel Mandal as the day’s programme drew to a close. The diverse topics and animated discussions enthralled the students in particular and the audience in general as the Convention concluded fruitfully with much food for thought.

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(2019-21) students on 19 December 2020. This lecture was organized under corporate interaction for “Tax Planning and Management” subject.

The Guest speaker of the session was Mr Vishal Sharm (Chartered Accountant), Founding Partner in ECOO Global Advisors. Before this he has served organizations like Luxor pens, Lava International and many more.

The session was started with welcome address of  Prof. (Dr.) Vidya Sekhri,  Director (Management).She suggested all the students to work on their skills with positive attitude and to develop specific areas in finance.

Mr .Vishal Sharma gave a very interactive, inspiring session where he gave important and valuable lessons to the students. He throws some light on the Valuable lessons of GST and the whole concept of GST. He also shared his own experience working on GST. He also shared the whole requirements of GST in economic system and the rates of GST.

He demonstrated how to work on GST Portal of government. He also tells students about the Tax Return filing process of GST on the official website and registration on GST portal.

The key learning of the session was that the overall concepts of GST, the documentation required for GST registration and filing GST.

At the end of the session the virtual plaque was presented to Mr. Vishal Sharma by Director (Management).

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The speaker for the session was Mr. Achal Rangaswamy , who is the CEO at Achal Rangaswamy the Coach (EVERYBODY MAKES A LIVING. I HELP MAKE LIVES)  has conducted workshops and seminars on various subjects and guiding young and young-at-heart managers to excel. He’s  also a Tedx speaker (IIM RAIPUR).  Other than specialities like Selling Skills, mentoring and coaching. Time Management and Leadership ,Also coaching CEOs and Top Management and providing innovative solutions to companies that may have hit a plateau or are trying to rise above the ordinary.

In the beginning of the session, the speaker Mr. Achal said “Be grateful for what you have now instead of cribbing for what you don’t have”. He also talked about develop a attitude of gratitude, learning with joy is important, he also mention Find your Goal, be grateful & work responsibly. He told a story about his employee Ashok Mathew who joined as an intern and his way to left a great impression every day.

After that Mr. Achal talked about very important seven pillars of personality which include (Assertive, Communication Skills, Intellectual ability, Personal appearance & grooming, Maturity & Responsibility, key starter, Determination to success. He also talked about the ways to crack interview & Different ways to introduce  according to the situation.

After this fruitful discussion Mr. Prashant Pareek  asked for Q&A round where student asked several question and Mr. Achal answered all the question with full of explanation & joy.

At last the complete session is ended by Mr. Prashant Pareek by thanking Mr. Achal Rangaswamy for giving his valuable time & sharing his thought and views.       

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The activity was conducted in the presence of Binary Club coordinator Prof. Mansi Singh. The purpose of the activity was to keep the physical and mental alertness of the students with their studies.

The activity consist single round which was organized through zoom application. There was a quiz having 20 questions related to logo identification, tag line identification of the various companies  and questions related to current affair in the technology field.

On the Friday evening Digital Genius activity was conducted by Binary Club at 3:40 pm the participants were highly enthusiastic and passionated to win the activity. The event started at 3:40 pm, with small inaugural session of 20 minutes on zoom meeting in the presence of Prof. Mansi, senior club members, active club members and all the participants enrolled for the event. At 4:00 pm we shared the GOOGLE form link of the quiz in the chat box of the zoom meeting and we asked all the participants to solve the quiz within 15 minutes. These activity required presence of mind alertness and agility. The activity came to an end at 4:20 pm. It was a great experience and much required changed for all the students.

Winner of the activity were Ms. Tanu (M.B.A sec (A) , Ms. Nancy Gupta ( M.B.A. sec(A), Mr.Piyush Pratap Singh ( M.B.A Sec (C) for 1st  2nd  and  3rd  respectively.

The Winner were felicitated with certificates. The activity was a great success where students enjoyed a lot along with fun and learning. All students appreciated the initiative taken by club “BINARY”.

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2019-21 Batch by  Mr. Saurabh Trivedi- Co-Founder & Director - Boudhik Ventures Pvt. Ltd. on the topic “How to start your entrepreneurship journey" on 14th  December, 2020.

Mr. Saurabh Trivedi has mentioned that for any entrepreneur, the route from idea to established business is a long and winding one. He said that every business starts with something. It might be an idea, a thing, a world-changing product or  a smart enhancement to something which already exists.  

Mr Saurabh also added that whether inspired by a compelling dream or mounting exasperation with the products currently available, before departing on the entrepreneurial journey, it is worth being reminded of the sometimes harsh rules of the road that most opportunities are not what they appear to be.

Most of them have at least one fatal flaw that renders them vulnerable to all sorts of difficulties to overcome this Mr . Trivedi has emphasised to have 5 steps process for the entrepreneurial journey-  Having Right mindset- Being honest -Don’t try to be someone else - finding a mentor & partner- putting 100% commitment.

The session was very participative. There were various queries from the student’s side, regarding the entrepreneurship, venture capital, idea generation etc. The Session was concluded by honouring Mr. Saurabh Trivedi with a virtual plaque and a special vote of thanks was given to him.

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batch on 08th & 11th December, 2020 respectively. The objective of the visit was to provide the newly admitted batch a unique learning exposure by closely observing the functioning of the plant.

The virtual session began with a detailed explanation about the company and its product, followed by a foray into the entire processing of Yakult. The company representative Mr. Tushar described the marketing strategies which Yakult has adopted to increase its customer base during the current pandemic situation. He also explained how Yakult is working to expand its operations in the untapped markets of India. The students found the session highly informative and engaging and raised many queries which were duly answered by the representative from PR Department Mr. Aadish.

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commenced with inaugural session where experts from industry shared their experience with the students. The Chief Guest of the day was Mr. Ashish Chandra- CEO and Managing Director, Airtel, Sri Lanka; Guests of Honor were Mr. Avneet Gupta- Associate Director - FSS, South ESU, IBM India Private Limited; Dr Srinivas Chanduru- Founder- Vans Group; and Mr Sandeep Dhar- President Hexaware Technologies.

At the beginning of the inaugural programme, Director- Management, Dr. Vidya Sekhri welcomed all the guests and shared her words of inspiration with the students. The session was kickstarted by Dr Srinivas Chanduru- Founder- Vans Group sharing his life journey and challenges with the audience. He enlightened the participants with important lessons of honesty, integrity and commitment in his unique story telling way.Mr. Sandeep Dhar- President Hexaware Technologies, shared his experiences of challenging situations and how he was able to cope with them. He explained to the participants the importance of being humble and polite. Mr. Avneet Gupta- Associate Director - FSS, South ESU, IBM India Private Limited shared his life mantras with the students for their professional journey in the years to come. The Chief guest of the day, Mr. Ashish Chandra- CEO and Managing Director, Airtel, Sri Lanka elaborated upon the essential skills and abilities including resilience, emotional sensitivity, creativity and patience which the students need to be develop to be successful in their personal as well as professional lives.

Another session of the day was an interaction with the alumni where the stalwarts from previous batches of MBA interacted with students, shared their experiences, and answered various queries of the new students. They oriented the new student with the expectations of corporates from new graduates.  The eminent alumni included Mr. Ravi Bhatt, senior project manager, HP- WW studios; Mr. Prayag Tripathi, Business Analyst (Financial Reporting), Ameriprise Financials; Mr. Om Prakash Rai, AGM, Maclieoids Pharmaceutical Ltd; Mr. Tushar Kotnala, Sr. Investment Analyst, Mercer; Ms. Sweety Shukla, Credit Analyst, Acuity Knowledge Partners and Mr. Rahul Bhardwaj. RGM, OPPO mobiles.

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On 20th November, 2020 the students were addressed by eminent speakers including Sh. Upkar Singh ,Director Technology, FIS, Global, Noida, Mr. Ram Janam Singh, Principal Software Engineer, Microsoft Corp.,Redmond, Washington & MCA Alumni (2003 batch), Mr. Yogesh Tiwari,(MCA 2001 Batch), Program Manager-Support Functions, ALSTOM Transport and Mr. Manjim Mukul, MCA Alumni (2000-03 Batch), Associate Director, KPMG, Singapore.

In the beginning Chairperson-MCA, Prof. Puja Dhar and Coordinator-MCA, Prof. Smita Kansal welcomed the new students of MCA and wished them best luck for new journey of learning at I.T.S.

While addressing the students Sh. Upkar Singh ,Director Technology, FIS, Global, Noida took the session and very nicely explained about the VUCA world which means Volatility, Uncertainty, Complexity and Ambiguity. He also advised students to follow 10-E Keys starting from Enthusiasm to enjoying the successful life. He also advised that we should blend humour in our work environment. He very nicely explained about the journey from comfort zone  to growth zone. He advised students that we should program according to what we see and hear. We should generate our thoughts and we should program ourselves in such a manner that so that it can result in excelling your goals.

While addressing the students ,Mr. Ram Janam Singh, Principal Software Engineer, Microsoft Corp.,Redmond, Washington& MCA Alumni (2003 batch) advised  Students to be updated as per the expectations of industry .He said that Students who want to work in Web framework they can start learning UI/Angular JS/ Node JS latest technologies. They can also think about ML/AI/IoT. Students may also take Python which supports ML capability. He talked about all the demanding technologies as the per the corporate demand.

While addressing the students Mr. Yogesh Tiwari,(MCA 2001 Batch), Program Manager-Support Functions, ALSTOM Transport   advised students that they should know about themselves. They should be aware about buzzwords in current IT Market. He very nicely explained about the Art of Project Management. He also emphasized on having the knowledge of Algorithms.

Mr. Manjim Mukul, (MCA 2000-03 Batch), Associate Director, KPMG, Singapore talked about the Digital cyber security, cyber strategy, data loss Prevention, Cyber Transformation. He advised students to work on the basic fundamentals of all the subjects they study during their MCA course. He also shared his experience when he was student of MCA at I.T.S, Mohan Nagar, Ghaziabad.

On 21st November students were blessed to listen the eminent Guests including Prof.(Dr.) M.M Pant, Former Pro-Vice Chancellor, IGNOU andFounder & Chairman- PlanetEDU, Lt. Col. Prashant Mishra, Vice President, Tata Communications and Maj Gen. Shashi Asthana.

While addressing the students Director-IT, Dr. Sunil Kr. Pandey said that Department always provide the Opportunity to students of MCA to work on Industry Projects during studies. In house Skill Development Cell for overall development and Placement preparation modules. He said that Department of I.T. is fortunate to have eminent speakers from industry and academia who will address the new members of MCA Programme during the Online Orientation Programme.

While addressing the students of MCA ,Dr.M.M.Pant talked about the shaping minds for the new millennium. He said that success happens when preparation meets opportunities. He also discussed about the Top 10 skills of year 2021 and technology mega trends in the 5th Industrial revolution.

Lt. Col. Prashant Mishra, Vice President, Tata Communications and Maj Gen. Shashi Asthana wished students best luck for the new beginning. They shared their experiences and advised students to work on the basic concepts from day one of this journey.Students were advised that they should not  keep quiet in the class, they should ask questions and they should develop curiosity and passion within them. It will help them in building confidence and communication skills and scoring well too. It is important to be helpful to others to build trust and work for the betterment of our Country which much required during these pandemic situation

On 23rdNovember, 2020 new members of ITS Parivar were addressed by Yogi (Dr.) Amrit Raj, Rishikesh, Haridwar and Shri. Rahul Mishra, Cyber Security Advisor - UP Police.

Dr. Amrit Raj while addressing the students said that  while performing yoga we always feel energetic and positive waves enters our body . He also advised everyone that we should always be thankful to God for giving us healthy and happy life. He said that we should stay positive and happy always .We should appreciate the efforts of birds, animals which they do for us.  And we should not forget to respect our parents/ teachers and our friends too.

While addressing the students Shri. Rahul Mishra, Cyber Security Advisor - UP Policediscussed about the UPI-Fords. He said that sometimes we are very casual about sharing our account details  with some unknown who pretends to be our bank official. We should avoid searching the customer care number via Google because as Sir said that using SEO hackers can keep their contact details can be at the top. We should be aware about E-Sim card frauds and we should be alert & Aware about safe internet banking and should take care before installing any App and person should report on the same day if any cyber-crime is happened with him/her. We should take care while we are on Social Media.

On 24thNovember, 2020 students were addressed by eminent Guestsincluding Shri Arvind Thakur, Member, Board of Management, NIIT University & Former Vice Chairman and Managing Director,NIIT Technologies Ltd.  and Mr. Shailendra Malik (MCA Alumni-2001 Batch ), Sr. Project Head, HCL Technologies, London, UK.

While addressing the students Sh. Arvind Thakur  advised students to focus on basic and at the same time they have to be aware about the new technologies. He said that  communication is very important to express our knowledge & creativity. Skills are important as it is requirement of industry and at the same time we should build learning attitude and discipline is also important. He emphasised on the reskilling which is important for the survival in IT industry.

During every session students asked many questions which were nicely handled by all the  speakers. Overall the Online Orientation Programme was interactive and full of learning.

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commenced with a Guest Talk on the focal theme of “Managing Disruptions and Re-designing Lifestyle” by Colonel Anil Kumar Sharma. Mr. Sharma shared vivid experiences from his military career with the students and explained how a leader’s role is transformational and transitional in different situations. Col. Sharma is a renowned motivation speaker who instilled a great deal of enthusiasm in the students for a better tomorrow. The session was highly engaging and his old stories from the battles of Kargil simply made the session interesting. Director- Management Dr.Vidya Sekhri presented him with a virtual plaque as a token of appreciation and gratitude.

The Guest Session was followed by an interaction of the students with Director-Management, Dr. Vidya Sekhri. Dr. Vidya Sekhri in her address shared several success stories with the students. Every story had a brilliant life altering message for the students. The session was highly interactive, as the students got a chance to express themselves. Many students shared their dreams and their career goals.

The post lunch session introduced to the new students, functional clubs which are run at by the Management department with the objective of all- round development of the students. The students of 2019-2021 batch gave a brief presentation of their respective clubs highlighting the guidelines and norms to the new students.

Day 2 of the Orientation session came to an end with a small session wherein the students expressed their expectations from the MBA Program. Their queries were duly answered by Prof. Parul Gupta (Coordinator- MBA First Year) and Dr. Surendra Tiwari (Chairperson- MBA Program)

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The first day of the session commenced with a familiarisation session for the students where they were introduced to the MBA Program and its various tenets. Dr Vidya Sekhri, Director Management addressed the new batch and encouraged the students to be more enthusiastic so as to be prepared to meet the challenges of the Corporate Life. This session gave then brief inputs about the curriculum and the program structure. All the faculties were briefly introduced by the Area Chairpersons. Students were given information about Library, Computer labs,CRC and APO. The students were made familiar to the various resources present in I.T.S which will facilitate their journey for the next two years.

The familiarisation session was followed by a Guest Talk. The Speaker for the session was Mr. Rajeev Bhadauria, Managing Partner, Ebullient Consultancy LLP&Ex-Board of Director Jindal Steel and Power Limited. Mr. Rajeev took a very stimulating session and provided the students with a clear understanding of how they can cope with the challenging times which lies before them.The focal them of the session was “Tackling disruptions and Implementing change”. Mr. Rajeev explained the entire process of Change Management in a very lucid manner and at the same he gave the guru mantra of celebrating failures. Director-Management presented him with a virtual plaque as a token of gratitude.

The post lunch session was the Ice Breaking Session. This session gave the new students achance to introduce themselves and become familiar with each other. The self-introduction was followed by a set of activities organised so as to make them more comfortable with each other.

All the sessions were interactive and were thoroughly enjoyed by the students.

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for the MBA-III (2019-21) students on “Talent Acquisition And Performance Management (A Strategic Approach In Current Scenario). The expert talk was delivered by MR. SHESHAV GUPTA, Head Human Resource Landmark Group (E-Commerce).
Mr. Sheshav is a creative thinker with expertise in balancing people needs with the goals and mission of the organization through enhanced performance management. He has experience in partnering with business leaders to achieve business excellence. He is well versed in HRBP, talent acquisition, talent management, succession planning, employee relation and retention.

The objective of the expert talk was to provide deep insights to HR students about the key issues in talent planning, identifying and assessing high-potential talent in current scenario and redesigning the performance & reward system in current scenario.

The session started with a warm welcome address of the guest by Dr Vivek Pachauri (I.T.S HR faculty- Management Department). Followed by welcome address, the guest started the session by briefly telling about the different retail formats of landmark group. He highlighted on the need of HR as Business Partners in an organization. He mentioned that HR is an enabling function and not just a support function. He talked in detail about talent planning and its lifecycle process of four stages that include talent acquisition, talent development, talent planning and talent reward. He shared some insightful concepts of HR FOR HR, 9 BOX MODEL, Balanced Score Card Model and the shift of organizations towards flat system from a bell curve philosophy. One of the most interesting was the ABCD MODEL (A- achievement, B-benefits, C- concerns, D- do next) which will help the HR develop in an organization. He embedded all the concepts with his exhaustive experiences in the industry as an HR specialist that helped the students to connect with the topics. At last he ended his talk by highlighting on the statement for HR i.e. “No Generalist only Specialist”.
The session was attended by actively interacting participants. There were many queries raised by the students which were judiciously satisfied by the speaker. At the end of the session Prof Ritu Saxena (I.T.S HR Faculty, Management Department) offered virtual plaque to Mr. Sheshav Gupta as a token of remembrance and gratitude with a formal thanks.
The session was indeed a great success.

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students on “Brand Management in Retailing” by Mr Ajay Chhabra, Senior Digital Transformation Consultant & Marketing Head India- Global Consumer Brand on 07th November, 2020.

 Mr Ajay has around 20+ years of experience in Digital Consulting, Brand Mgt & CRM. He has strong experience in working directly with the practice leaders with respect to branding and digital marketing. He very vividly shared about retailing and how it has been shifting gears during COVID-19. He aligned the concepts of e-commerce with various examples from the industry. He supported his arguments with facts and figures on e-commerce. He talked about the relevance of retail branding in Reliance, Tata group and Amazon. The growth segments in retail, like, healthcare products, home essentials, immunity products were discussed. His exhaustive experience with multiple digital marketing agencies including OgilvyOne & McCann MRM Worldwide has been more on the retail branding activities.  He supported and justified the fast growing e-commerce market in India with contemporary facts and figures. Students were highly inquisitive to ask questions on e-commerce and overall retailing process in India and across the globe. The session was highly interactive and interesting.

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The Corporate talk was given by Mr. Anuj Saxena, Co-Founder and Director, Skootr Global Pvt Ltd.

Mr. Anuj Saxena said that it has become challenging for most businesses to keep their financial wheels turning during the lockdown period due to less revenue churn and the general uncertainty in the global financial environment. He added that organizations need to transit seamlessly to ensure growth and the answer for the changing business scenario is to be innovative and recalibrate the ecosystem.  

He further explained how the ripple effect of this shutdown will have a key impact on India’s economy, as all business sectors get affected resulting in low revenue generation due to an eventual halt/slump on the sale of products and/or services.

He further said that it is unfortunately, the impact on start-ups or small businesses can be way more brutal as they have scarcer cash reserves and a smaller margin for managing sudden slumps. He said that to ensure the healthy organisation and learning culture you need to develop robustness and adaptability in the organisation. Session ended with the presentation of digital plaque to the Mr. Anuj Saxena.

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The Guest speaker of the session was Mr.Ravi Bhatt who is the Senior Project Manager at HP WW Studio and he is alumni of batch 2005-2007 batch.

The session started with the welcome address of Director Management Prof.(Dr.) Vidya Sekhri . She suggested the students to grab the opportunities to become successful in this pandemic as well as she welcomed the Guest speaker with great enthusiasm.

Mr.Ravi Bhatt delivered a very motivating and inspiring session where he shared the valuable lessons to the students which they should implement in their lives to be successful. He talked about personal and professional aspects that how one should focus on their career.

 He added that one should not wait for the opportunity to knock the door if you find it one should grab it. He also added that one should not lose hope. He also told that one should be opportunistic by using the right mindset and one should be aware of the current scenario as it is need of the hour.

He shared his college experience as well. He also told the need and requirements for being the digital marketer with regard to current scenario and he advised the students to take the certification course for preference. He also added to BE DIGITAL GO DIGITAL. At last he also gave the mantra to be successful that “ONE SHOULD NOT BE A BOSS BUT SHOULD BE A GREAT LEADER” and should deliver the best and should be honest whatever they do.

The session was very interactive and informative with students asking various questions. At last the Director Management presented the virtual plaque to Mr. Ravi Bhatt.

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