Guest Lecture on “Integrating Generative AI into MIS”
23-05-24
Management Department of Institute of Technology & Science, Ghaziabad organized a Guest Lecture for the MBA (2023-25) Batch on "Integrating Generative AI into MIS" on May 23, 2024.
The resource person was Mr. Atul Tripathi, Ex Big Data and AI Consultant, National Security Council Secretariat, Prime Minister's Office.
Mr. Atul Tripathi has over 20 years of experience in Generative AI, Quantum Computing, Artificial Intelligence, Big Data, UNSDG, and many more areas. He has also been part of delegations representing the country at various international forums and negotiations.
The guest lecture aimed to provide students with insights into how generative AI is revolutionizing data management, decision-making processes, and operational efficiencies in organizations.
Mr. Atul Tripathi began with an overview of the definition and scope of generative AI. He showcased real-world examples and case studies where generative AI has been successfully integrated into MIS to solve complex problems and enhance business operations. He also introduced the basic concepts and mechanisms of generative AI, including key models and techniques. He highlighted the specific advantages of integrating generative AI into MIS, such as improved data quality, enhanced decision-making capabilities, and increased operational efficiencies.
An interactive Q&A session was held, where students had the opportunity to ask questions and seek clarification on various aspects of specific applications and implications of generative AI in the field of Management Information Systems. The session was a resounding success, providing MBA students with valuable insights into future trends in generative AI and preparing MIS professionals to adapt to and leverage these advancements effectively in their careers.
Workshop of From Data to Insight: Transformative Methods in Data Science
22-05-24
Programming Club of Department of IT organized and conducted an one day workshop on “From Data to Insight: Transformative Methods in Data Science” for MCA first year students dated on 22-5-2024 .
Mr. Kushal Dev Kashyap , Director HCL GUVI Noida ,Mr. Saransh Saxena , General Manager HCL GUVI Noida were the key resource persons of this workshop. Mr. Saransh Saxena taken session with practical demonstration based predictive data analysis using python programming for using Spyder IDE. Mr. Kushal Dev Kashyap disused the basic concept and related terms of AI and ML , Data analytics application in real world scenario. I am sure that these sessions will defiantly help the students for their knowledge enhancement and skill up-gradation to develop AI/ML based academic as well as real life AI/ML based live projects by doing the more practice as .Total 77 participants were participated in this workshop. participants showed their interest to learn this technology and I am sure that participants of this workshop can develop apps by using AI/ML.
Institute of Technology & Science Mohan Nagar, Ghaziabad Management Department Alumni Talk
22-05-24
Institute Of technology and Science, Ghaziabad had the privilege of hosting Mr.Rohit Sharma, a distinguished alumnus from the MBA batch of 2009-11 on 22nd May, 2024.
Currently working as a Commercial Marketing Manager at Suntory Global Spirit, Mr. Sharma shared his wealth of experience and insights with the current MBA students, motivating them and offering a realistic perspective on entering and thriving in the corporate world.
The event began with a warm welcome by Dr.Uma Gulati, Chairperson MBA Programme. She highlighted Mr. Sharma's professional journey and achievements, setting a tone of anticipation and excitement among the students. Mr. Sharma, known for his dynamic career and strategic expertise in the marketing sector, was greeted with enthusiastic applause as he took the stage.
Mr. Sharma commenced his talk by reflecting on his time at ITS Ghaziabad, sharing personal anecdotes and experiences that shaped his career. He emphasized the importance of leveraging the MBA program to develop not just academic knowledge, but also essential soft skills such as leadership, communication, and teamwork.
Drawing from his journey, Mr. Sharma provided a roadmap for transitioning from an academic environment to the corporate sector. He outlined several critical aspects:
Networking:Mr. Sharma stressed the importance of building a robust professional network. He encouraged students to attend industry events, participate in alumni networks, and utilize platforms like LinkedIn to connect with professionals and peers.
Continuous Learning: In an ever-evolving corporate landscape, Mr. Sharma highlighted the necessity of continuous learning. He urged students to stay updated with the latest industry trends, pursue relevant certifications, and be open to learning new skills that can enhance their employability.
In closing, Mr. Sharma reiterated his main points and expressed his confidence in the students’ potential to succeed in the corporate world. He encouraged them to stay focused, be proactive, and maintain a positive attitude throughout their careers.
Institute of Technology & Science Mohan Nagar, Ghaziabad Management Department Alumni Talk
20-05-24
Institute of Technology and Science, Ghaziabad has organized an alumni talk as a part of Alumni week with main theme on “Towards Excellence: A journey with I.T.S Achievers” on 20th May, 2024 for the students of MBA (2023-25) batch.
The main agenda for organising the alumni week is to address the opportunities and challenges available in different job profiles in the corporate world. This session is especially dedicated to discuss challeges and opportunities in HR domain.
The speaker for the session was Ms. Hemy Sharma , Senior HR, Muvro Technologies Pvt. Ltd. and Alumna of MBA (2014-16) batch.
Ms. Hemy Sharma, started her session by sharing her journey from college life to the corporate world. She explained the main responsibilities of an HR manager in corporate and skills required to perform such responsibilities.
She said that AI is revolutionizing recruitment by automating tasks like resume screening and initial interviews, enhancing efficiency and reducing biases. She further emphasised that by analysing metrics, recruiters optimize strategies and improve candidate matching, making the process more efficient
Ms Sharma further added that companies prioritize DEI Diversity, Equity, and Inclusion by implementing unbiased screening and fostering inclusive cultures. This approach enhances workplace innovation and performance.
Effective marketing and strong employer branding attract top talent. Companies utilize social media and other platforms to showcase their values and culture. Recruiters emphasize on soft skills such as adaptability and problem-solving, which are crucial in today's dynamic work environment.
These trends reflect the integration of advanced technologies and a focus on inclusive, flexible, and transparent recruitment practices.
The session ended with honouring Ms. Hemy with Plaque as a token of thanks and gratitude.
Workshop of Internet of Things and Sensor Programming
14-05-24
Programming Club of Department of IT organized and conducted an one day workshop on “Internet of Things and Sensor Programming” for MCA first year students dated on 14-5-2024 .
Prof. Abhay Kumar Ray , Prof and Prof. Smita Kansal were the key resource persons of this workshop. Prof .Abhay Kumar Ray taken session with practical demonstration based on Introduction to IoT and Sensor programming for using online simulator using Arduino Uno (using C and C++) Prof. Smita Kansal disused the basic concept and related terms of Internet of things and their application in real world scenario. I am sure that these sessions will defiantly help the students for their knowledge enhancement and skill up-gradation to develop IoT based academic as well as real life IoT based live projects by doing the more practice as .
International Conference at I.T.S Mohan Nagar,
04-05-24
I.T.S Mohan Nagar, Ghaziabad organised two days International Conference on the theme “3Ps (People, Planet and Prosperity): Creating a Sustainable Global Business Model” on 3 – 4 May, 2024. The invited dignitaries of inaugural session included Shri Gopal Krishna Agarwal, National Spokesperson, Bharatiya Janata Party, as a Chief Guest; Prof. Pooran Chandra Pandey, Professor of Practice, Nalanda University and Advisor, UNESCO Inclusive Policy Lab, Paris, France, as Guest of Honour; and Dr Debarshi Mukherjee, Professor, Business Management, Jamia Milia Islamia, as Keynote speaker.
Dr V.N. Bajpai, Director, of the Institute extended a warm welcome to the Guests and participants of the conference. He pointed out that the focus on the 3Ps reflects a holistic attitude towards business and society, while driving positive change at the global stage. He was confident that the deliberations during the conference would enrich one and all.
Dr Manoj Kumar Jha, Convener of the conference, referred to the tradition at I.T.S. of organising conferences on contemporary issues. He spoke of the need to correlate with sustainable goals at the global level; gelling with innovative ideas in the fields of management and technology; and adhering to timeless Indian traditions. Dr Jha also laid out the plan for the different sessions over the two days.
The assembled dignitaries released the conference journal with several prominent papers. It was also an occasion for the release of the book Exploring Social Intelligence written by Dr Debarshi Mukherjee.
Shri Gopal Krishna Agarwal began by saying that the path to happiness is based on prosperity. Stating that learning is a continuous process, he said that ESG is now being incorporated into company balance sheets. India was primed for progress as it was well set to take advantage of the evolving knowledge economy.
Prof Pandey used his vast experience to illustrate how thoughts have evolved on the issue of ensuring social well-being. Referring to the theme of the conference he discussed human activities affected the planet and how that awareness could ensure prosperity
Dr Mukherjee in his address elaborated on the subject of his book. Stressing that time is of essence, he said that coexistence and coherence have been perennially imbibed, concluding that a symbiotic relationship is essential for the good of the planet. A thought provoking inaugural session is just what was needed to set the conference in motion. The gathered audience got a ring side view of the relevant issues while looking forward to more threadbare interactions during the forthcoming sessions.
The inaugural session was followed by to two Panel Discussions (Virtual Mode) to address the various dimensions of the conference main theme and sub themes. In first Panel discussion the speakers including Dr. Vibhuti Jha, Vice Chancellor, The Global University, Itanagar Arunachal Pradesh, Dr. Prashant Gupta, Professor - Finance and Accounting,IIM Nagpur, Dr. G. Sridhar, Professor –Marketing, IIM Kozikode, Dr. Piyush Sinha, Director -Advisory and Research, CRI (Business Consulting and Services), Ex. Professor (Marketing), IIM Ahmedabad, Dr. K M Baharul Islam, Professor, IIM Kashipur, Prof. Anand Thakur, Professor & Dean, School of Management,Central University of Punjab, Bathinda and Mr. Rohit Swarup, Founder Director, Explora Design Skool & Futurz Xplored, Ahmedabad shared their valuable insights around conference theme.
The second panel discussion comprised of international experts including Svetlana S. Bodrunova, Professor & Head, Center for International Media Research, St. Petersburg State University, Russia, Elias Hadjielias, Assistant Professor, Entrepreneurship and Family Business Cyprus University of Technology, Cyprus, Ankit Katrodia, Associate Professor, Faculty of Economic & Management Sciences, North West University, Mahikeng, South Africa, Macario Gayeta, Professor, Philippine Christian University, Manila, Maria Hadjielia Drotarova, Head of research , Tourism and Hospitality, CTL Euro college, Limassol, Cyprus and Ivan Muniz Rothgiesser, Professor & Director, ACCEDU, Universidad Andres Bell, Peru sharing their perspective around the theme with global orientation.
During the conference more than 70 research papers were presented by the Industry professionals, faculty, research scholars and students of various institutions from India and abroad. Selected research papers were published in International Conference special Journal. Two days of the conference were full of learning and excitement with a networking opportunity for all the participants.
I.T.S Ghaziabad -IEPFA-NCAER Investor Education and Protection workshop for Youth
30-04-24
Department of Management of I.T.S Ghaziabad in collaboration with the Investor Education and Protection Fund Authority (IEPFA), Ministry of Corporate Affairs, Government of India & National Council of Applied Economic Research (NCAER) organised a workshop for students on “Modernising Financial Education and Sustaining Investor Confidence through the Investor Protection Framework” on 30th April, 2024.
The distinguished guests gracing the occasion included Dr C.S. Mohapatra, IEPFA Distinguished Chair, NCAER; Ms. Aprajita Sharma, Asst. Editor, Mint; Mr Amit Kumar Singh, Member, FLC University of Delhi; Mr Abhishek Bondia, Co-Founder SecureNow Insurance Broker Pvt. Ltd.; and Mr Gangesh Varma, Principal Associate, Saraf and Partners.
The inaugural session of the workshop had the invited guests being joined by Dr V.N. Bajpai, Director, I.T.S Ghaziabad; Shri Surinder Sood, Director (PR), I.T.S The Education Group and Dr Timira Shukla, Director, I.T.S. School of Management. Dr Bajpai welcomed all to the day’s programme with the confidence that the workshop would enable all present to be better informed, empowered and smart as investors. Shri Sood pointed out that India was poised for a period of significant growth. He reminded everyone that the imperative was to create wealth and not just money. Dr Rajeev Johari, convener of the session, thanked all for their presence and hoped that the endeavour would be fruitful.
The workshop witnessed the assorted personalities putting forth their views on diverse issues. Dr Mohapatra took the lead, mentioning that the government, the finance sector and the investing public need to be on the same page for the greater good of all. Ms. Sharma focused on the insurance sector, throwing light on issues like claims and index based mutual funds. Mr Bondia dealt with data literacy while Mr Singh referred to various instruments of investment, cautioning about pitfalls like ponzi schemes and chit funds. Mr Verma discussed much needed information on data protection.
The eager students had numerous queries regarding markets and investment, which were patiently explained by the dignitaries on stage. It was a very energizing session which left all present looking forward to further interactions in future.
3 days workshop on “OBE Based Learning and NBA Accreditation Process”
19-04-24
Department of IT, Institute of Technology & Science, Mohan Nagar, Ghaziabad organized a 3 days workshop on “OBE Based Learning and NBA Accreditation Process” for MCA faculty members during 19-22 April 2024.
Total 14 daculty members attended the workshop. The resource person of the workshop were Dr. Sunil Kumar Pandey, Prof. Puja Dhar, Prof. Varun Arora and Prof. Saurabh Saxena. The primary objective of this workshop is to provide faculty members with comprehensive insights into Outcome-Based Education (OBE) learning methodologies and the National Board of Accreditation (NBA) accreditation process. Participants will gain a deeper understanding of designing curriculum aligned with OBE principles and navigating the accreditation process effectively.
On first day of the workshop Dr. Sunil Kr. Pandey introduced the NBA accreditation Process. He explained the criteria and standards required for NBA accreditation process. He explained requirement of documentation. Prof. Varun Arora explained the process of preparing the Self Assessment Report.
On second day Prof. Puja Dhar explained various quality indicators and metrics for NBA accreditation process. Prof. Saurabh Saxena explained the methods to align Course outcomes with Program Specific Outcomes.
On third day, Prof. Varun Arora explained the need of mapping Course Outcomes with Program Specific outcomes and rubrics required for attainment of Program outcomes. He also explained the method to find the final attainments of Program Specific outcomes and Course outcomes.
The session was interactive.
‘Parivartan’ – The Slum Education Programme
01-04-24
I.T.S, Mohan Nagar, Ghaziabad conducted ‘Parivartan’ – The Slum Education Programme on the 1st of April, 2024. With summer well and truly on, it was time to get ahead with Parivartan amidst the rising temperatures.
The volunteers for the day were Aakash, Priyanka, Vikrant, Akshay, Ashutosh, Nitika, Taniya, Chandan, Roshan and Shivansh.
As Ambedkar Jayanti is not far away, the lessons began with Priyanka and Ashutosh describing the life of Babasaheb Dr Bhimrao Ambedkar. They spoke about the prejudices that the great man faced right from his childhood. His education abroad and significant achievements were also highlighted. At the end of the session the knowledge of the kids was tested with questions.
Vikrant then explained the concept of sustainable development to the children. With climate change becoming a real issue and the environment becoming an important consideration, this was very relevant. Aakash and Akshay then talked about precautions for the incoming summer season. With forecasts warning about an impending heat wave, the need for staying hydrated at all times is paramount.
There were two learning games for the day. First the children participated in a friendly Word Fight, in which every completed word had to be followed by another word beginning with the last letter of the previous one. The other game was focused on the impending Mothers’ Day, as the tiny tots were asked to prepare greeting cards expressing their love and gratitude for their mothers. The best efforts in both rounds received prizes in the form of study aids, caps and an umbrella.
Finally refreshments were distributed in the form of Haldiram Takatak Chatpata Masala, Parle Mango Bite toffees, and Frooti before the learners proceeded home. Dr Indraneel Mandal planned the activities with the volunteers and motivated them on site in the execution of the various tasks.
Cesim Summit 1.0 at Ghaziabad
02-03-24
Prof. Abhay Kumar Ray and Mr. Balmukund Singh attended the “CESIM Summit 1.0 ” at Radisson Blu Towers, Sector 14, Kaushambi , Ghaziabad on 2 March 2024.
The summit was constitute of three panel discussion and one demonstration session based on theme :"AI enabled business learning :The opportunity and Challenges ". All three panel discussions session based on "Exploring the potential and challenges of AI , Enhancing learning outcomes through AI and Future of AI in personalized management education" . All session were moderated by Mr. Vinod Patil , country head Cesim India and panelist were from the different directors and professor from Amity university , IMS Ghaizabad , Noida international university , GLA -Mathura , GL-Bajaj etc.
Department of MCA, I.T.S Ghaziabad, organized an Excursion Trip to Pratap Garh Farms for MCA Students
24-02-24
Department of MCA organized one day Excursion Trip for MCA Students to Pratap Garh Farms, Jajjar, Haryana on February 24, 2024.
Students were also accompanied with Faculty members of Department of I.T. On the arrival, students had a royal welcome by live folk musician dancers dressed up in their Rajasthan costumes. Students enjoyed many fun, sports activities outdoor and indoor including different rides like Camel ride, Camel cart ride, Bullock cart ride, Tractor ride. There were many Ethnic Games including Gilli Danda, Pithoo, Lattoo, Kanchegoli, Archery, Gulel (sling shot), Dart shooting, Air gun shooting, Kushti, Croquet, Trampoline jumping, Basketball, Table Tennis, Carrom, Chess, Ludo and Snakes and ladders were also. Students were also served with different varieties of food and soft drinks. At the end of day students enjoyed DJ Music. The day was full of enjoyment, fun and excitement for Students of MCA.
Research Convention on “Building A Resilient Economy through Digitalisation Transformation and Green Innovation”
20-01-24
The 6th Research Convention was organised at the Institute of Technology and Science, Mohan Nagar Ghaziabad on the theme of “Building A Resilient Economy through Digitalisation Transformation and Green Innovation”. The distinguished guests for the session included Dr Amarendra Kathua, Former High Commissioner of India and Former Secretary (SA) in the Ministry of External Affairs as the Chief Guest; Dr C.S. Mohapatra, Former Additional Secretary in the Ministry of Finance and IEPF Chair Professor at NCAER, who was the Guest of Honour; and Ms. Saraswati Venkataraman, Airport Director, Airport Authority of India, Hindon Airport as a keynote speaker.
The day started with the welcome address by Dr V.N Bajpai, Director, Institute of Technology and Science, who referred to the theme and spoke about how digitalisation is at the forefront of developments. Shri Arpit Chadha, Vice Chairman, I.T.S Mohan Nagar, lauded the initiative and exhorted the students to expand the boundaries of their knowledge. Dr Rajeev Johari, Convener, Research Convention 2024 provided an overview of the day’s events. There Were knowledgeable insights from Director PR, Shri Surendra Sood, ashe emphasised on the innovative capacity of Indians.
In his address Dr. Kathua emphasised the pivotal role of digitalisation in shaping a resilient economy. Guest of HonourDr. Mohapatra Explored economic policies, innovation, and the crucial role research plays in shaping resilient economies in his insightful speech. Ms. Venkataraman delved into sustainable aviation practices, emphasising on the importance of green innovation in the aviation sector.
The inaugural session was followed by three panel discussions. The first was offline. The other two were online sessions involving VCs of distinguished institutions and a selection of international experts, respectively.
Panel Discussion I
The first panel discussion the day was held in offline mode. The theme for the discussion was ‘Entrepreneurship, Innovation and Startups, Culture and Sustainability’. The session was moderated by Dr S.P. Sharma, Chief Economist and Deputy Secretary General, PHDCCI. Dr Sharma provided the context for the discussion through his remarks, where he referred to various financial crises, and how the Indian economy performed in such situations. The other panelists included Dr Divya Sethi, consultant, Ministry of Culture, Govt. of India; Mr Arunoday Bajpai, Chief Operating Officer, IIM Lucknow Enterprise Incubation Centre; Mr Himanshu Singhal, CEO, NSUT-IIF (Netaji Subhash University of Technology Incubation & Innovation Foundation, Delhi); Ms. Sarita Sharma, Founder and Director, Orangestar Logistics Pvt. Ltd.; and Mr Vikas Madan, Director, EDSOL Informatics Pvt. Ltd.
Dr. Sethi, with her expertise in culture and sustainability, provided valuable insights into the interconnectedness of cultural practices and sustainable development.Mr. Bajpai shared profound insights into the challenges and opportunities within the defence and aerospace sectors.Mr. Singhal discussed the evolving landscape of innovation and artificial intelligence. Ms. Sharmashared valuable experiences and insights into the challenges and advancements in international logistics.Mr. Madan contributed perspectives on education entrepreneurship.
The diverse expertise of the panellists and the engaging discussions reflected a commitment towards providing a platform for in-depth exploration of contemporary issues in entrepreneurship and innovation. The session offered valuable takeaways for students and faculty alike, fostering a culture of knowledge exchange and collaboration.
Panel Discussion II
The post lunch section of the Convention began with an interaction among decision makers of leading national and international universities on the theme ‘Towards a Resilient Economy’. The distinguished personalities in attendance included Dr Mayank Saxena, Pro Vice Chancellor, Sage University, Indore; Dr. Sandeep Poddar, Deputy Vice-Chancellor, Lincoln University, Malaysia; Dr. Devendra K Panda, Pro Vice-Chancellor, Medi-Caps University, Indore, M.P.; and Dr. M. K. Vajpayee Vice-Chancellor, Sir Padmavat Singhania University, Udaipur.
Dr Saxena, who was the moderator, kicked off the sessionby emphasising the pivotal role of innovation and creativity in the contemporary world. He underscored the need for organisations to recalibrate themselves under new technologies, fostering an environment conducive to continuous adaptation.Dr. Poddar delved into the realms of Industry 4.0 and 5.0, elucidating the three pillars of Industry 5.0 – human-centric approaches, sustainability, and resilience.Dr. Panda urged the audience to embrace change for sustainability, citing examples from the green energy sector and highlighting India's strides in the Make In India program.Dr. Vajpayee emphasised the significance of research in educational institutions in order to drive meaningful change. He advocated a robust research culture in schools and colleges, underscoring its potential for contributing to societal transformation and economic resilience.
The session enabled the gathered audience to visualise some of the real life scenarios in innovation, technology, green energy and the educational sector as envisaged by the discussants,
Panel Discussion III
The final session of the Convention was an interesting one with an assortment of national and international scholars coming together for wide ranging discussions on a variety of topics. The participants consisted of Mr. Shivananda Salgame, Co-Founder and Director, Guru-G Learning Labs & Samsrushti Health; Ms. Amélia Brandão, Director, Centre for Economics and Finance, University of Porto, Portugal; Dr. Divya Sharma, Assistant Director, Ministry of Fisheries, Animal Husbandry and Dairying, Govt. of India; Dr. Rachna Chaudhary, Co-Founder, Media Value Works LLC USA; Founder MVW, Network International India.
Mr. Salgame initiated the interaction stressing on the significance of Sustainable Development Goals (SDGs) and how they play a crucial role in shaping a resilient economy.Ms. Brandão next explored the intersection of sustainability and green marketing, discussing how AI and digitalisation, including the metaverse, can be instrumental in achieving sustainability goals.Dr. Sharma covered challenges facing sustainable fisheries, defining principles and key research areas such as stock assessment, ecosystem modeling, socio-economic research, technology for sustainability, and climate change impacts. Last but not the least, Dr. Chaudhary explored components of digital communication, leveraging it for resilient growth, customer engagement, marketing, and future trends,sharing recommendations on effectively using digital communication for transformative purposes.
From SDG goals to sustainability in various sectors and the power of digital communication, the session covered a diverse range of topics. The Q&A session that followed the panel discussion facilitated further exploration and engagement among the participants, making it a successful and informative endeavor.
The Sixth Research Convention at I.T.S. Mohan Nagar appeared to be the most ambitious one so far in its scope and breadth of vision. Participating dignitaries lauded the institution for choosing highly relevant issues for thought provoking deliberations. Faculty members and students returned enthused after day long engrossing sessions that enhanced their individual perspectives.
Department of Management, I.T.S, Mohan Nagar, Ghaziabad organized a Merit and Performance Award Ceremony for MBA (2022-24) batch on January 18, 2024.
18-01-24
The ceremony was graced by the benign presence of Shri. Surinder Sood – Director P.R., I.T.S - The Education Group; Director, Dr. V.N Bajpai and Chairperson MBA program Dr. Uma Gulati. The beginning of the ceremony was marked by the motivating speech by Shri. Surinder Sood who addressed the students & revealed the importance of competition amongst the students and motivated them to have the spirit of continuous improvement.
Dr. V.N. Bajpai, in his address, discussed the importance of small achievements and efforts of life which cumulatively become big for future. He congratulated all awardees and their parents for the success of their wards. Dr. Uma Gulati shared a brief overview of the event with the audience. She informed the students that the awards were categorized in three categories:
· Top 3 Merit Holders of MBA I Year.
· Top 10 position Holders of MBA I Semester
· Top 10 position Holders of MBA II Semester
· Top 10 improvements in MBA II semester over MBA I semester. .
26 students were awarded certificates of merit under the above categories. Top three positions of MBA I Year for batch (2022-24) were given cash prize worth Rs. 8,000 to Ms. Aastha Singh for 1st position; Rs. 6,000 to Ms. Arpita Singh for 2nd position & for the 3rd position we hada tie and Rs. 4,000 each were gifted to Ms. Ishika Jain and Ms. Aarushi Kumari.
Two-Day Digital Marketing Workshop for MBA (2022-24) Batch
16-01-24
Institute of Technology & Science, Ghaziabad organized the two-day Digital Marketing workshop for MBA (2022-24) Batch students with the aim of providing comprehensive insights into the dynamic world of digital marketing.
Expert trainers, Mr. Rahul Kumar and Ms. Farheen Khan with extensive industry experience facilitated the workshop, covering key concepts, strategies, and tools relevant to contemporary marketing practices in the digital era. Day 1: Foundations of Digital Marketing The workshop commenced with an overview of digital marketing, emphasizing its significance in the modern business landscape. Trainers highlighted the shift from traditional to digital channels, exploring the advantages and challenges associated with this transformation.
They delved into the formulation of digital marketing strategies. Students gained insights into setting objectives, defining target audiences, and selecting appropriate channels for effective campaign implementation. A dedicated session on SEO covered the essentials of optimizing online content for search engines. Trainers explained the importance of keyword research, on-page and off-page optimization, and the role of backlinks in enhancing a website's visibility on search engine results pages.
Day 1 concluded with an in-depth exploration of social media marketing. The session covered platform selection, content creation, and audience engagement strategies. Practical exercises allowed students to create and analyze sample social media campaigns. Day 2: Advanced Digital Marketing Techniques Students learned to create and manage campaigns on platforms like Google Ads and gained insights into bidding strategies, ad copywriting, and performance tracking. Trainers highlighted the importance of email marketing in nurturing customer relationships. The penultimate session focused on analytics and data-driven decision-making in digital marketing. Trainers introduced tools for tracking and analyzing campaign performance, emphasizing the role of data in optimizing strategies and achieving measurable results. The workshop concluded with a forward-looking session on emerging trends in digital marketing. Feedback and Conclusion: Participants expressed high satisfaction with the workshop, citing the practical approach, industry-relevant content, and the expertise of the trainers. The hands-on activities and real-world case studies were particularly well-received. The workshop equipped MBA students with valuable skills and knowledge, preparing them to navigate the complexities of digital marketing in their future pages.
Workshop On Cryptocurrency and Blockchain"
11-01-24
I.T.S Ghaziabad, in collaboration with 3rd Eye Techno Solutions Pvt Ltd, conducted an insightful workshop on "Cryptocurrency and Blockchain" on January 11, 2024.
The event marked the signing of a Memorandum of Understanding (M.O.U) between the educational institution and the technology solutions company.The workshop primarily targeted the MBA (2023-25) batch and MBA (IT) specialization, providing an enriching experience for the participants. The session was graced by distinguished resource persons, namely Mr. Omveer Singh, Mr. Lokesh Verma, and Mr. Siddharth Kumar.
Mr. Omveer Singh, with his vast experience in the field, shared valuable insights into the intricacies of Cryptocurrency, explaining its underlying principles, market dynamics, and the potential impact on the global economy. His engaging presentation captivated the audience and fostered a deeper understanding of the subject. Mr. Lokesh Verma, an expert in Blockchain technology, delved into the decentralized world of distributed ledgers. He elucidated the core principles of Blockchain, its applications beyond cryptocurrencies, and the transformative potential it holds for various industries. The participants gained a comprehensive understanding of the revolutionary aspects of Blockchain technology. Mr. Siddharth Kumar contributed to the workshop by discussing the intersection of Cryptocurrency and Blockchain, focusing on the business and managerial perspectives.The workshop facilitated an interactive learning environment, allowing participants to pose questions and engage in meaningful discussions with the resource persons. This exchange of ideas enhanced the overall learning experience and provided a platform for students to gain practical insights into the Cryptocurrency and Blockchain industry applications.
The collaborative effort between I.T.S Ghaziabad and 3rd Eye Techno Solutions Pvt Ltd through this workshop and M.O.U signing reflects the commitment of both entities to bridge the gap between academia and industry. It provided students with a unique opportunity to connect theory with real-world applications, preparing them for the challenges and opportunities presented by the dynamic field of Cryptocurrency and Blockchain. Overall, the workshop was a resounding success, leaving participants with a deeper understanding of Cryptocurrency and Blockchain and inspiring them to explore innovative solutions and opportunities in the rapidly evolving technological landscape.
Concluding the session, the resource persons, Mr. Omveer Singh, Mr. Lokesh Verma, and Mr. Siddharth Kumar, were honored with a sincere vote of thanks and presented with a commemorative plaque as a token of appreciation for sharing their valuable insights and expertise with the participants during the workshop.