FDP on Digital marketing process & practices

The world is rapidly shifting from analogue to digital.

People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast.

To further strengthen faculties expertise, with the current practices on digital expression; Department of Management - PG (Marketing) organized one-day FDP on "Digital Marketing: Process & Practices" on July 2nd, 2016 from 9.45 A.M on wards at ITS-Mohan Nagar Campus.

This FDP (Faculty Development Program) aims to demonstrate exactly how the corporate and businesses are using the digital marketing tools to drive their business results and to keep themselves on the leading edge of business change. This FDP also focuses on equipping the participants with skills required for designing and using right mix of digital marketing mix and how the digital strategy can re-define the potential customer decision journey.

The expert on board Mr. Aveneendra Kumar (Head: Acquisition (Digital) at Locovida ( Times of India Group) , exclusively demonstrated the real time tracking of two digital resources and explained how it could be beneficial while corporate are designing their marketing mixes.

The FDP was coordinated by Dr. Abhinav P. Tripathi.

View More View Less


Workshop on “Networking & Infrastructure Management”

A two week Workshop on “Networking and Infrastructure Management” during 30/06/2016 to 12/07/2016 has conducted successfully for students of MCA Vth semester (Batch 2014/15 – 2017) of our institute.

Prof. Sauresh Mehrotra from Department of IT was the key resource person for this training Programme. Objective of the Workshop:

  • This Workshop will help the student to better understand the Architecture, Design, and various Implementation techniques of Computer Networks and also get an insight into the Enterprise IT Infrastructure Management.
  • After attending this Workshop students will be able to :
    • Identify and design Network Topology / Arrangement
    • Implement, Configure, and Trouble shoot a Windows Based Client / Server Network
    • Create VLAN’s and Configure them

Pre-requisite: Basic knowledge of Computer Networks Pedagogy:

  • Session based on Introduction is conducted in Lecture cum Discussion mode.
  • Rest of the session conducted in Computer Lab by live demonstration of each of the topic.

Students interested in Networking attended this training Programme. Students showed their interest to learn this techniques and I am sure that participants of this workshop will be able to create and manage a windows based computer network. Course contents and attendance sheet of above mentioned workshop is attached for reference.

View More View Less


5-Days Faculty Development Programme on “Emerging IT Technologies & Research Directions in the field of IT” from 3rd June to 7th June, 2016

Department of I.T organized 5-days Faculty Development Programme on “Emerging IT Technologies & Research Directions in the field of IT” from 3rd June to 7th June, 2016.

The objective of this Faculty Development Programme was to make faculties aware about the latest developments in the field of databases, telecommunication, IOT, convergence of different streams including biosciences, Quantum mechanics, electronics, medicinal sciences with computer science like

Day 1:

A FDP was inaugurated by Director-IT, Dr. Sunil Kr. Pandey, Speaker of the session Dr. T.V. Vijay Kumar, JNU and FDP & MCA Coordinator, Prof. Puja Dhar.

After Inaugural Session there were different sessions as mentioned below:

Topic:“ Research Directions in Databases”

Speaker:Dr. T.V.Vijay Kumar, School of Computer Systems Science, JNU, Delhi

While addressing the participants Dr. T.V.Vijay Kumar discussed about Dimensions of distributed Database. He said that tradional database management system is having three level architecture while as Distributed Database have Five Level architecture. He also discussed about the Federated Database Management System [SL90]. He said that any system will have three aspects including interface, application logic and data bank. He also discussed about his research work COJO and also compared its concept with SOJO. Dr Vijay also explained about issues in the materialized view like view selection, view maintenance and view resolution.

Topic 2:“Mobile Computing”

Speaker :Prof. K.P.Singh, I.T.S, Mohan Nagar, Ghaziabad

Prof. K.P.Singh discussed about the current trends of mobile computing like 3G, Global Positioning System, Long Term Evolution, WiMax and Near Field Communication. He also said that using mobile computing, people can work from the comfort of any location they wish to as long as the connection and the security concerns are properly factored. In the same light, the presence of high speed connections has also promoted the use of mobile computing.

Topic 3:Internet of Things

Speaker:Dr. Sunil Kumar Pandey, Director-IT, I.T.S, Mohan Nagar, Ghaziabad

In his address he spoke about the historical perspectives of Internet of Things, connectivity mechanism of things, protocol stack used in connecting things/ objects and various related dimensions fueling the growth & development of IoT including:

  • Ubiquitous Connectivity—Low–cost, high–speed, pervasive network connectivity, especially through licensed and unlicensed wireless services and technology, makes almost everything “connectable’’.
  • Widespread adoption of IP–based networking— IP has become the dominant global standard for networking, providing a well–defined and widely implemented platform of software and tools that can be incorporated into a broad range of devices easily and inexpensively.
  • Computing Economics— Driven by industry investment in research, development, and manufacturing, Moore’s law continues to deliver greater computing power at lower price points and lower power consumption.
  • Miniaturization— Manufacturing advances allow cutting-edge computing and communications technology to be incorporated into very small objects. Coupled with greater computing economics, this has fueled the advancement of small and inexpensive sensor devices, which drive many IoT applications.
  • Advances in Data Analytics— New algorithms and rapid increases in computing power, data storage, and cloud services enable the aggregation, correlation, and analysis of vast quantities of data; these large and dynamic datasets provide new opportunities for extracting information and knowledge.
  • Rise of Cloud Computing– Cloud computing, which leverages remote, networked computing resources to process, manage, and store data, allows small and distributed devices to interact with powerful back-end analytic and control capabilities.

He also spoke on various potential wide range of industry sectors – including automotive, healthcare, manufacturing, home and consumer electronics, and well beyond -- considering the potential for incorporating IoT technology into their products, services, and operations. During the discussion describing IoT as a system where items in the physical world, and sensors within or attached to these items, are connected to the Internet via wireless and wired Internet connections. These sensors can use various types of local area connections such as RFID, NFC, Wi-Fi, Bluetooth, and Zigbee and can also have wide area connectivity such as GSM, GPRS, 3G, and LTE.

Day 2

Topic :“Emerging Data Warehousing Technologies in special reference to SAP HANA & SAP IQ”

Speakers:Mr. Pankaj Gupta, BI Consultant, PSE, Washington, USA

Mr. Pankaj Gupta talked about Data Warehousing, SAP-Business warehousing and Info Q which stores the multidimensional data. He said that fashion and retail market is growing very fast and business analytics is also a new opportunity for the new comers. While addressing the participants he discussed about the drawbacks of the separation. He also explained the difference between OLAP & OLTP. He also covered In-Memory Database for Oracle Server. He also said that SAP HANA hardware costs about 2-3 million with 8-10 Tera Bytes memory. Mr. Pankaj also discussed about Hot data, warm Data, Cold Data and frozen data which is used for auditing the data. He very nicely discussed about that nowadays laptops are coming with no mechanical pars due to crashing of disks and other issues.

Topic :“Mobile Identity, 5G and M2M”

Speakers:Mr. Gautam Hazari, Technical Director, GSMA & Chief Architect - Vodafone, London, UK

Mr. Hazari while addressing the participants he discussed about the Network 20-20, M2M, IOT, 5th Generation and Digital Commerce. He said that whole web is based on trust. He also discussed about the Rainbow tables, data security reports, data breaches and internet minutes. He also shared that in every 3 seconds every password is compromised or hacked. He also throw some light on the topic Face Identification Online (FIDO). Mr Hazari also discussed 2G,2.9G, 3G,3.5G, 4G and 5G. He said that by 2020 world will have 5G and by 2022 India will also have 5G. At the end of his session he also explained the working of Smart Homes of UK and connected humans.

Topic :“Wireless & ADHOC Networks

Speakers:Dr. Vinay Rishiwal, MJP, Rohilkhand University, Bareilly

While addressing the faculty members Dr Vinay Rishiwal he discussed about the sensor technology which is available nowadays in every four wheeler. He also explained that how technology is changing our life. He said that use cases should be used in the teaching system. He also discussed about the ABS system of four wheelers. He emphasized on that we should have Project based teaching system in every course. At the end of his talk he suggested all the faculty members to write algorithmatic and solution oriented research papers.

Day 3

On this day Dr. Sunil Kr. Pandey, Prof. Puja Dhar and Prof. Sauresh Mehrotra took sessions on Data mining Algorithms , advancements in database technologies with its applications , Network and infrastructure management.

Day 4

Topic :“Teaching Pedagogy, Challenges & improving Employability Skills of Students”

Speakers:Prof. M.M.Pant, Former Pro-Vice Chancellor & Founder & Chairman- PlanetEDU

Dr. M.M.Pant while addressing the faculty members discussed about the shaping minds for the new millennium. He said that success happens when preparation meets opportunities. He also discussed about the Top 10 skills of year 20-20 and technology mega trends in the 4th Industrial revolution. He also explained about the BlockChains, Machine Intelligence, Computational Thinking and augmented reality.

Speaker :Prof. Saurabh Saxena

Topic :Software Testing Methodologies

Prof. Saurabh Saxena discussed about various methodologies used in software testing. He also explained some common testing methodologies including unit testing, acceptance testing, functional testing, performance testing and security testing.

Day 5

Speaker :Mr. Kamal Dodeja, Oracle Corp.

Topic :Clouds & Virtualization

The objective of the session was to expose the faculty members with the implementation aspects of cloud with hands-on of concepts of virtualization.

Topic:“Future trends of Education in Computer Science”

Speakers:Dr. Xia-Zhi Gao, University of Alto

While addressing he spoke on motor and cognitive function of human body and correlated it with the research areas and algorithm development for better and optimized solutions for automating to solve the real world problems. At the end of the Five days faculty development programme, certificates were distributed among participants. The event concluded with experience sharing of learning.

View More View Less


Report on attendingDigital Outreach & Convergence Summit 2016 organized by Knowledge Resource Development & Welfare Group on 28th May 2016

Dr. Sunil Kumar Pandey-Director IT, Prof. A.N. Tripathi , Prof. Gaurav Midha, Prof. K. P Singh, Mr. Bal Mukund Singh and Dr. Vidushi Singh attended “Digital Outreach & Convergence Summit 2016” organized by Knowledge Resource Development & Welfare Group on 28th May 2016.

The objective of summit was to contextualize the digital landscape, exploring the challenges and opportunities, and effective strategies for digital outreach &convergence. The summit was divided into different sessions and on this occasion various people were awarded for their significant contribution in the various fields of IT. The details of the event are as follows:

Session I:Kick Off

The session I was having lectures on the topics “Towards an Inclusive Digital Society: from digital divide to digital roadmap”, “Digital Economy: the new economy world order” along with paper presentations.

Session II:The Indian Story

In this part three lectures were delivered on the topics:” National Digital Literacy Mission-in the making of a digitally empowered knowledge economy”, B-Governance: empowering people-challenges and the opportunities”, “Business digital ecosystem-the Indian experience: from startups to big business”. Paper presentation took part at the end.

Session III:Digital Technology

In the session III, four lectures were delivered on “Internet of Things: the future connection”, Emerging, Converging and Disruptive Technologies: the drivers of digital lifestyle of tomorrow”, Manufacturing of the future: Mobile technology and the post digital experience” and “Reimaging the future: Mobile technology and the post digital experience”.

Session IV:Digital Landscape

In this part one lectures was scheduled on the topic:” From tradition to change in digital age: the changing face of Education, Entertainment, Healthcare, Commerce, Media”.

Session V:Social Media

Session V was having two lectures on the topics:” The good, the bad and the ugly of social media”, Cyber space: catching the Tiger by the tail” preceded by Quiz.

Session VI:Presentations

Paper presentations were held in session VI of the summit.

Session VII:Award Ceremony

Award were distributed in the different categories like :

  • The People Award :
    • Hall of the fame Award,
    • Corporate Social Media leader of the Year
    • Digital Entrepreneur of the Year,
    • Digital professional of the Year,
    • Social Media Activist of the Year,
    • Student Award
  • Organization Award
    • Citizen Empowerment Initiative of the Year,
    • Digital Innovation of the Year,
    • E-Solution initiative of the Year,
    • Corporate Social Media Excellence of the Year.
  • Social Media Campaign
    • Integrated Social Media Campaign of the Year,
    • Social good Campaign of the Year,
    • Women’s Right Campaign of the Year.

On this occasion Honorable Vice Chairman Shri Sohil Chadha Sir was awarded for “Corporate Social Media Leader of the Year Award 2016” in theDigital Outreach & Convergence Summit 2016.

View More View Less


Dr. Vijesh Jain conducted One day workshop at J.K. Papers Ltd. Head Office, New Delhi

Dr. Vijesh Jain, Professor of International Business at I.T.S, Ghaziabad, conducted a one day workshop cum in-house training program at J.K. Papers Ltd., New Delhi at the head office of J.K. Organization, on the topic 'Letter of Credit and Incoterms 2010' on 17th May, 2016.

Around 18 middle to senior executives of various J.K. Group companies including J.K. Papers, J.K. Tyres, Umang Dairies and others attended this highly interactive full day training program. With the help of an academic discourse and practical feedback of the practicing international trade executives who attended this workshop, it was a very enriching full day discussion on the topic.

I.T.S thanks J.K. Organization and J.K. Group for providing this opportunity to conduct this training program for their selected and seasoned company executives. A number of I.T.S faculty members provided inputs and advise to make this prestigious training program successful.

View More View Less


Report on visit to MJP Rohilkhand University, Bareilly

I, Prof. Sunil Kr Pandey, was invited as Key Note Speaker to deliver an Expert Talk in “IEEE Sponsored International Symposium on “Internet of Things: Smart Innovation and Usages (IoT-SIU 2016)” organized by Faculty of Engineering & Technology, MJP Rohilkhand University, Bareilly during 22nd – 23rd April, 2016.

Some of the other speakers in this Symposium included Ms. Vijay Laxmi, Sr. IT Architect, Biogen, USA, Dr. Ashutosh Kumar - NIT Kurukshetra, Dr. Mayank Agrawal - GKV Haridwar, Dr. S.C. Sharma – IIT Roorkee, Prof. Manish Prateek – UPES Dehradoon. The Symposium was inaugurated by the Prof. Mushahid Husain, Honorable Vice Chancellor of MJP Rohilkhand University, Bareilly. On this occasion Dr. R. Singh, Professor & Head, Dept of CS&E, Dr. Vinay Rishiwal and other faculty members of the Dept of CS&E, Electronics & Communication, large number of delegates, Researchers and faculty members of other institutes were also present.

In this symposium, my talk was scheduled on Day-2 from 11.00 AM to 01.00PM. In my talk, I focused on following dimensions of IoT:

  • Historical Evolution of Technology that led the foundation of realization of the concept of IoT
  • Different domains of Technology evolution – Database Technologies, Storage Technologies, Network Technologies, Applications
  • Discussion on vision of IoT, Growth, Conceptual Framework & Applications
  • Research Dimensions & Opportunities in this Area
  • Challenges & Issues in IoT
  • Case Study

The Session was followed by Q & A Session of about 30 minutes and it was a nice experience to interact with the participants & delegates and address their queries. It was a wonderful learning & networking experience where I meet some of the old friends and domain experts.

View More View Less


Management Faculty Workshop on Business Research Methods & SPSS

On 22nd of March, 2016, A half day Faculty Workshop on Business Research methods and SPSS was organised.

The resource person for the workshop was Dr Sanjeev K Jain. Dr Jain shared his vast knowledge in the field of Research and its applications in Business Management. Objective of the FDP was to discuss and understand the application of SPSS in various business research applications. Dr Jain covered the subject matter while starting with creating a database and simultaneously importing data. Using the same data, he created various scenarios and situations to cover different topics.

There were 11 Faculty participants who attended the workshop. The participants were Dr Anusha Agarwal, Dr V N Bajpai, Prof Nitin Saxena, Prof Ankur Ahuja, Dr A P Tripathi, Dr Charu , Prof Shikha Arora, Prof Neetu Purohit, Prof Kapil Mohan Garg, Prof Parul and Dr Satish Kumar

From this session all participants felt benefited and enlightened.

View More View Less


Workshop on “IONIC: Advanced HTML5 Hybrid Mobile App Development Framework

One day Workshop on “IONIC: Advanced HTML5 Hybrid Mobile App Development Framework” was organized by Department of IT on Saturday, 20th February 2016 during 9:30AM To 5:00 PM at I.T.S Mohan Nagar.

In this workshop, Mr Manoj Kumar, Associate Technical Architect, Ebix Noida and Mr Mayank Dixit, Sr Quality Analyst, Ebix Noida were invited as Key Resource Person.

The workshop commenced with a basic concept of Native & Hybrid Apps and how it is different with other Mobile Development Framework. The objective of this workshop was to enhance skills of MCA Students with Mobile App Development.
This workshop was focused towards making the students aware & sharpening the skills about the IONIC Application development, Eclipse IDE, Node JS, Angular JS, Cordova, Apache Ant, Android and SDK2.0. Mr Manoj Kumar discussed on IONIC development tools and also demonstrated various applications through this framework. Mr Manoj Kumar and Mr Dixit have also highlighted on the concept of Ionic using HTML5, AngularJS and Cordova with the help of various examples.

View More View Less