It was also a pleasure for Prof. Vijesh Jain to be welcomed at Institute campus, as chief guest and keynote speaker for the inaugural ceremony of the National Seminar. Faculty and selected students of several IP university affiliated colleges attended the inaugural ceremony followed by a half day technical session cum “faculty development lecture” by him on the topic "Current Geopolitical Environment for Business".

Later in the day, there was another half day technical cum faculty development lecture by Prof. V.N. Bajpai, Professor of Marketing at I.T.S. The topic of the lecture was – Blue Ocean Strategies. The lecture was conducted in an interactive manner with a process focusing on experiential learning. The program was also attended by a number of faculties from Kamal Institute as well as other colleges affiliated to I.P. University, Delhi.

Researchers have been working hard on the Brand, Consumption & Culture aspects of the products consumers consume. The landscape of branding is not limited to the name Logo, or even the image, but has far extended within the fibers of each singular aspect of Brand identity. Due to the various traditions and social aspects of culture, the field of marketing is expanding now towards culture where consumption is considered as a social & cultural activity, and it is no more a linear function. The cultural paradigm holds of vital importance to understand the Brand Consumption Culture.

The workshop was organized by Ms Arbuda Sharma. Arbuda is a researcher and consultant in the area of Brand Consumption Culture, at XLRI Jamshedpur. Presently attempting to develop a framework of Brand Consumption Culture. The workshop focussed on the impact of culture on branding. The session explored various case studies on Kellog’s in India, MTV in India, Citibank. Further, topics such as input elements comprising of brand identity, brand persona, brand communication, Hofstede’s cultural dimensions were discussed.

The workshop witnessed participation from Industry and Academicia. It has been a platform to share experiences on the topic.

The conclave was organized by All India Management Association (AIMA). This two day conclave was divided into multiple sessions which covered different dimensions related to the idea of making India a creative superpower.

Session 1 on Budgeting for Growth: Balancing Discipline and Stimulus

Panelists-

• Mr. Sunil Kant Munjal (Senior Vice President, AIMA and Joint Managing Director, Hero Motocorp Ltd and Chairman, Hero Corporate Service Pvt Ltd)
• Mr. Baijayant ‘Jay’ Panda- Indian Politician, Member of Parliament (Lok Sabha), Biju Janata Dal
• Mr. N.K. Singh (Former Member (Rajya Sabha), Economist and Senior Member, BJP)

The discussion in the session focused on budgetary measure to increase investment in India and on increased public spending without breaching its fiscal deficit target.

Session 2 on Make in India: Building for Long-Term Growth

Panelists

• Mr. Rahul Bajaj (Chairman, Bajaj Auto Limited, India and Head, Bajaj Group)
• Mr. R C Bhargava (Non-Executive Chairman of the Board, Maruti Suzuki India Limited)
• Mr. Amitabh Kant (Secretary, Department of Industrial Policy and Promotion (DIPP) Government of India)

This session focused on political and policy environment reforms for quick and easy implementation of infrastructure and industrial projects.

Session 3 on Green Signals: Ecology, Growth, and Democracy in India

Speaker – Mr. Jairam Ramesh (Senior Leader, Indian National Congress, Member of Parliament

This session detailed on the efforts to change the way environment is viewed both by proponents of environmental security and those who prize economic growth at all costs.

Session 4 on Budget 2016: A Boost for the Economy

Speaker: Mr. Jayant Sinha (Minister of State for Finance, Government of India)

This Session analysed the budget 2016 in its implications for the poor section of the society.

Session 5: Talent Economy: Creating Global Knowledge & Skills Hub

Speakers:

• Mr. S Ramadorai (Chairman, National Skill Development Agency & National Skill Development Corporation)
• Mr. VineetNayar (Former CEO of HCL Technologies and Founder of Sampark Foundation)
• Mr.VinaySheel Oberoi (Secretary, Department of Higher Education, Ministry of Human Resource Development,Government of India)

In this session the speakers discussed on how India’s demographic dividend be turned into a key asset for durable growth.

Session 6 India Ventures: Becoming Entrepreneurial Nation

• Mr. PatuKeswani (Chairman and Managing Director, Lemon Tree Hotels Ltd)
• 2. Mr. Rajesh Magow (Co-Founder & CEO – India, MakeMyTrip)
• RaajaKanwar(Vice Chairman & Managing Director, Apollo International Limited)

This session focused on measures to promote entrepreneurial attitude and the leadership needs to facilitate an ecosystem for start-ups

Session 7 Energizing Growth: Powering Productivity

Speaker: Mr. Piyush Goyal

Minister of State (IC) for Power, Coal and New & Renewable Energy, Government of India

The session focused on measures to provide uninterrupted power supply to cater to the increasing demand of growing India.

Session 8 “PaxIndica: Shaping a New World Order”

Speaker: Mr. Shashi Tharoor (Member of Parliament, Lok Sabha and Chairman, Parliamentary Standing Committee onExternal Affairs)

The speaker focused on how India can be a global creative superpower using the soft power it possesses.

Session 9: “Exponential Technology Advances, Disruptions of Industries, and Opportunities for India”

Speakers

• Mr. VivekWadhwa (Fellow, Arthur & Toni Rembe Rock Center for Corporate Governance, Stanford Universityand Director of Research, CERC, Pratt School of Engineering, Duke University)
• Mr. CP Gurnani (CEO and the Managing Director of Tech Mahindra.)

Session 10 Indestructible Brands: Building Brands to Survive Disruption

• Sam Balsara (Chairman and Managing Director of Madison World and Madison Communications)
• D Shivakumar (Chairman and CEO, PepsiCo India Holdings Pvt Ltd)
• Santosh Desai (Managing Director & CEO of Futurebrands India LtdAuthor, Columnist, Social Commentator)

The Seminar was jointly organized by IMA The Association of Accountants and Financial Professionals in Business based in US, Wiley and Miles Education. The speaker for the session was Mr. Gary Cokins, an internationally recognized speaker and author in performance improvement systems and advanced cost management. Gary, a Cornell and Northwestern University Kellogg MBA, has been a CFO and consultant with Deloitte, KPMG, EDS, and SAS. The speaker discussed on the topic ‘Activity Based Costing’ detailing about how to manage the performance of an enterprise by adopting various techniques such as Analytical Based Techniques, Key Performance Indicators and applying Business Intelligence. He also elaborated on performance management of enterprise, risk management, strategy formulation and operational management accounting. He also highlighted the significance of more rapid decision making, customer value management, integration of departments and executive frustration with strategy failure. He also discussed the need of business analytics in today’s era which provides cost leadership, differentiation and focus strategy. He also briefed about Six Sigma, Lean Management and Value Stream Management.

Later the audience was briefed about Certified Management Accountant course which is a certificate course conducted by IMA (US) in partnership with Miles Education which is the official training partner and Wiley which is the official publisher for the course. The audience showed a keen interest not only in the topics covered but also in the course and raised several queries which were duly addressed by the speakers. The students and the faculty found the session a great learning experience.

The Chief Guest for the seminar was Shri Neeraj Singh, an eminent Social & Political Leader and Shri Anuj Sahai, Product Specialist in Axis Bank.The objective of this seminar was to elucidate the initiative that government has taken for empowering India.

India has fundamentally altered its development strategy and the economy of India is marked as the seventh-largest in the world by nominal GDP and the third-largest by purchasing power parity. With 1.2 billion people and the world’s one of the largest economy, India’s recent growth and development has been one of the most significant achievements of our times. The world is now looking at India with a renewed respect-as it is an emerging power in the world. India is often referred as the “sleeping giant”, and presently it holds the third largest market also in the world. Even after the continuous depression in the international economy the results are less appalling in India comparatively. More impressive is the positive transformation of the India’s working class group from low cost labor to brain power of highly skilled and educated people. This is a transformation that requires explanation.

Further, the session mainly focused upon the major issues like MAKE IN INDIA, START UP INDIA, Financial inclusion, FDI etc. The sub themes of this seminar were-

MAKE IN INDIA

Digital India

Skill India

Start up India

Stand up India

Smart Cities

Strong India for Secure India

Financial Inclusiveness and Risk Mitigation

Jan Dhan Yojna, Mudra Bank, Prime minister Insurance Yojna, Atal Pension Yojna, Direct Benefit Transfer, Krishi Bima Yojna.

This session was attended by MBA Students:

Akansha Saxena

Sher Singh Chouhan

Vimal Prakash Pandey

Prachi

In second technical session students Akansha Saxena and Vimal Prakash Pandey made a presentation on “COME, MAKE IN INDIA”.Akansha Saxena and Vimal Prakash Pandey were given certificate of paper presentation. Sher Singh Chouhan and Prachi were given participation certificates.

The session concluded with a vote of thanks. It has been a very effective learning platform for the students. They look forward to attending more such sessions.

The theme of SDP was ‘Service Orientation and Professional Excellence’. The resource persons for the SDP were Dr. Charu Chaudhary and Dr. Gopal Krishna Dwivedi.

The SDP was inaugurated by Dr. Devicharan Shetty, the Principal, who in his inaugural address pointed out the importance of the theme of SDP and asked the participants to remain interactive throughout all sessions of SDP. He said that an SDP on Service Orientation will be effective and fruitful only when we have an internal urge to serve people. He wished the participants a great learning and fun.

Soon after the inaugural addresses, the high energy SDP began. Dr. Charu took sessions on Service Orientation while Dr. Gopal elaborated the nuances of Professional Excellence. A variety of tools were used for the effective training and sharing the various aspects of the theme. Staff-members showed unprecedented interest in the tasks like chart preparations, role plays, sharing feedback as customer and as an official. Videos on Japanese Culture, innovative customer care and infections of anger and happiness not only attracted the participants but also generated a lot of learning out of discussions after the videos.

At the end of the SDP, the staff members shared their experiences and takeaways. Finally the SDP, packed with fun, learning and games concluded with the valedictory session.

The conference saw a great gathering of wonderfully acclaimed speakers throughout the world. This conference was devised to create a platform for discussion on the current and contemporary issues on E- Business, Process Excellence and Supply Chain Management. The conference had also allowed the participants to discuss current and pressing issues with senior level executives and academicians from different countries.

On the behalf of I.T.S- Mohan Nagar, Ghaziabad; Prof. Alok Singh has participated among the elite galaxy of eminent scholars and presented his research paper titled “A Review of Literature on Supply Chain Performance Evaluation of Perishable Products in India”. More than 100 quality research papers across the world were submitted by different area experts in their different domain of expertise. The conference was inaugurated with benign presence of Mr. Sanjiv Paul; MD, Tata Metaliks.

This three day international conference was organized by Industrial and Systems Engineering, Indian Institute of Technology, Kharagpur.

The conference theme addressed the issues and challenges before the business world in the ever evolving area of marketing. It highlighted the technological changes happening and concluded that the need of the hour is to embrace digital technology alongside of doing business the traditional way.

The Inaugural session commenced with lamp lighting, followed by a welcome address by Dr. P.K.Khurana, Principal SBSC. Mr. Manish Sisodia Deputy Chief Minister,Govt of NCT of Delhiwas the Chief Guest and Dr Abhishek Gupta, Chairman Governing Body along with Dr Kavita Sharma, Head-Department of commerce, University of Delhi, were the Guest of Honor. The Inaugural Session ended with a vote of thanks by Dr. Anil Sardana,Organising Secretary, SBSC.

The key note address was given by Mr Vijay Rai, President and CEO,Powerconand Mr Pankaj Dubey, Managing Director & Country Head Polaris India Private Limited. The speakers emphasised that present day era is that of “Experience” and companies should move one step ahead in delivering an extraordinary experience to customers across all touchpoints.

The next course of the conference was divided into three technical sessions. During the first session, distinguished speakers from the Industry discussed on Marketing in Transition:Evolving Competitive Dynamics. The session was chaired by Prof Harsh Verma, Faculty of ManagementStudies, University Of Delhi. The technical session II was on “Marketing in Action: Strategy Tools and Value” which was chaired by Prof Kavita Sharma, Head-Department of commerce, University Of Delhi. The technical session III was on “Legal, Ethical and Environmental Concerns in Marketing “This session was chaired by Prof MuneeshKumar, Dean Faculty of Commerce and Head-Department of Financial Studies, University Of Delhi.

The seminar attempted to arrive at a course of actionable points that accurately described the path to follow and how to meet the challenges.The conference was well received by the participants.