The theme of the digital marketing seminar was on Driving ROI through Performance Based Marketing.

The broad agenda of the seminar was as below:

• Basics of Digital Marketing for Education Institutes
• Using Online Medium to Maximize Reach of your institute amongst students
• Decoding Terms like – SEM, SEO, GDN, Leads, Branding, YouTube, etc. – What do they mean. And how much should you pay ?
• Formulating and maximizing online marketing plans
• How to efficiently track your Digital Media spends
• Understanding the Best Practices through case study discussions

There were two sessions of the event. In first session the speaker from the Google, Ms. Meenakshi Singh enlightened the importance of Digital Marketing for the educational institutions in current era. Ms. Singh started here presentation with a voice search feature of the Google i.e OK Google which is very powerful search tool by voice and widely used by all segments of the users. Then she discussed on growing trends of users from desktop to mobile world. There is significant growth of users who either switched or switching to mobile from desktop searching for their day to day usage. She also focused on RSLA-Remarketing Lists of Search Ads, Google Ad words, Google Data, Bidding Up, Page load index, etc. The conclusion of this session was that as an educational institute, it should put more focus on mobile users for targeted aspirants for business point of view.

The second session was hosted by Mr. Dwij Seth from HT Campus. Mr. Seth focused on importance HT campus collaboration with Google for benefits of digital marketing to users. He demonstrated the new enhanced portal of HT Campus with so many new features with better look and feel. Mr. Bhuwan from HT Campus supported during session of Mr. Dwij. The HT Campus team discussed on various types of digital marketing and it importance. The HT Campus team talked about the complete life cycle of digital marketing that how an educational institute each to its intended users, how users cloud be engaged for more time on the websites, and finally how these leads can be converted to the desired results. The second session was concluded by Mr. Ajay Arora from HT Campus with some facts and figures and case studies of digital marketing.

In the beginning of the Session Head Mistress of DPS Ghaziabad welcomed Dr. Pandey. In his address, Dr. Pandey spoke on Current Technological Trends to make students aware as how Information Technology is helping the organizing, individual and societal development. Dr. Pandey also explained the security concerns that everyone needs to understand and follow to ensure that they use the technology, applications, specifically the Social Media Applications like Facebook which are very popular among the young kids.

Earlier the Head Mistress of DPS Ghaziabad and Coordinator of the event Ms. Shweta Pathak welcomed and felicitated him.

The conference saw a great gathering of wonderfully acclaimed speakers throughout the world. This conference was devised to create a platform for discussion on the current and contemporary issues on Supply Chain Management, E- Business, Process Excellence, Optimization and Operations Management. The conference had also allowed the participants to discuss current and pressing issues with senior level executives and academicians from different countries.

On the behalf of I.T.S- Mohan Nagar, Ghaziabad; Prof. Alok Singh has participated among the elite galaxy of eminent scholars and presented his research paper titled “An Empirical Framework for Supply Chain Performance Evaluation of Perishable Products in India”. More than 100 quality research papers across the world were submitted by different area experts in their different domain of expertise. The conference was inaugurated with benign presence of Prof. (Dr.) Ravi Sankar (IIT Delhi), Prof. (Dr.) M. K. Tiwari (IIT Kharagpur) and Prof. S.G. Deshmukh (Director- ABV IIITM Gwalior).

This three day international conference was organized by Society of Operations Management at ABV-IIITM Gwalior Campus.

The workshop was organized with the objective to equip the research scholars with the necessary skills to carry out research effectively in the various disciplines so as to produce high quality of articles, research papers, thesis and books. The workshop was designed to offer not only the conceptual basis and theory for research but also the qualitative and quantitative research methods, also covering the data analysis packages useful in research. There were 109 registrations for the participants across various disciplines in areas such as engineering, medical and management.

On day one the workshop commenced with registration and formal inaugural function with welcome address by Dr. Rajan Yadav, Head Delhi School of Mangement, Delhi Technological University and Presidential Address by Prof. Yogesh Singh, Vice Chancellor Delhi Technological University. The Chief Guest for the session was Prof. Shyam B. Menon, Vice Chancellor, Ambedkar University. Vote of thanks was presented by Prof. G.C. Maheshwari, Delhi School of Management, DTU. Thereafter there was session by Prof. G.C. Maheshwari on Introduction to ‘Research and Research Ethics’, then a session on Art of Research Paper Writing & Literature Review by Prof. S.K. Garg, Pro-VC, DTU and the last session for the day was by Prof. Anil Singh on ‘Research Design’. Day 2 sessions were on ‘Scale Construction-Questionnaire Design, Reliability and Validity Analysis’ by Dr. V.P. Singh, Associate Professor, NCERT; ‘Techniques of Data Collection’ by Dr. Shikha N. Khera, DSM-DTU; Factor Analysis by Dr. A.R. Rao, Principal Scientist, IASRI. Day 3 sessions were on Sampling-Types, Size, Techniques by Dr. Rajan Yadav, DSM, DTU; Hypothesis Formulation & Testing by Prof. P.K. Suri, DSM, DTU, Differences of Means, Anova, Chi Square, Regression and Correlation by Prof. P.K. Suri, DSM, DTU. Day 4 sessions were on Theoretical Framework for Research by Prof. Sushil, IIT Delhi and Structural Equation Modelling by Prof. H.K. Dangi, Associate Professor, FMS, DU. Day 5 also continued with Structural Equation Modelling and hands on session on AMOS and Smart PLS softwares. Thereafter Valedictory Session was held wherein the brief of all the sessions was provided by Dr. Shikha N. Khera, DSM, DTU, thereafter there was address by Chief Guest by Prof. Anil K. Tyagi, Vice Chancellor, IP University and address by Prof. Yogesh Singh, Vice Chancellor DTU and Vote of Thanks by Prof. G.C. Maheswari, DSM, DTU followed by brief feedback session from the participants and finally giving certificates to the participants.

The paper was authored by Prof. Vijesh Jain.

The conference is part of a series of similar conferences held at GIBS on an annual basis. The theme of the 7th conference was – Global Information and Business Strategies. A number of research scholars and academicians participated in the conference and presented their papers. The highlight of the conference was the keynote address during the inaugural of the conference by Prof. S.P. Mishra, who discussed about changing environment of Human Resources Management domain.

The paper was authored by Prof. Vijesh Jain along with the second author Dr. Susana Costa e Silva, from Catholic University of Porto, Portugal. In addition to the paper presentation Prof. Vijesh Jain also participated in 2 pre conference workshops on – Research writing and SEM.

The conference is part of a series of PAN IIM World Management Conferences and was 4th in this series. The next conference will be held at IIM – Lucknow. The theme of the 4th conference was – India – towards better governance. A total of 125 research papers from across the world were selected for presentation at the conference. Several parallel track of paper presentations were held at the conference. The highlight of the conference was the keynote address during the inaugural of the conference by by Prof. Peter Ronald deSouza, of Center for the study of Developing Societies along with Director, IIM A, Prof. Ashish Nanda, followed by a panel discussion by 16 directors of different IIMs in India. Several foreign professors, researchers and industry persons attended the world conference.

Export-Import Bank of India (Exim Bank), in its endeavour to promote and facilitate India’s trade and investment, periodically brings out research publications focusing on various countries, regions, and industries as also macroeconomic issues of relevance to international trade. With the increasing significance of the role of exports in supporting employment, Exim Bank felt the need for undertaking a Study to map the inter-linkages between exports and employment. Such kind of analysis has been conducted by institutions in other countries, such as the US Department of Commerce (for USA), and the European Commission (for Europe). A Study titled “Inter-linkages between Exports and Employment in India”, has recently been completed by Exim Bank. Exim Bank conducted the Seminar based on the theme of the Study, during which the findings of the Study was presented.

The Seminar was held at Magnolia Hall, India Habitat Centre, Lodhi Road, New Delhi.

The seminar was organized by Edge Institute of Financial Studies (EIFS) Pvt. Ltd. EIFS conducts "Wealth creation and other areas in Stock Markets and encourages people to start investing in the Stock Market for building Wealth and contributing to the economy as a whole. This seminar was a true enabler for equity market enthusiasts and for those who believe in the power of equity markets to create long term wealth.

Main speaker was Mr. Varun Malhotra, Director - EIFS Pvt Ltd., an Alumnus of Washington University in St Louis, USA and IIM-Ahmedabad, who has successfully completed all 3 levels of CMT (Charted Market Technician - the only Technical Analysis Program recognized by New York Stock Exchange) and CFA Program (Charted Financial Analyst, USA). He has delivered lectures on Investing in Financial Markets, Portfolio management, Retirement Planning, Technical Analysis for Financial Markets and Financial Management & Accounting in various Government & Private Organizations.

About the Seminar: The seminar will be helpful not only for beginners but also for seasoned market professionals. The Seminar will start with the basics of Investing & will gradually bring more depth into the topics. Some key expected takeaways for you will be:

Solving the Stock Market puzzle: What to buy, when to buy & when to sell. Speaker emphasized the importance of buying ETF’s and holding it for long duration to reap handsome gains.

Investment Psychology: Identifying bubbles in financial markets and remain cautious during the times of extreme euphoria that leaves lot many investors trapped in the market.

Sectors that can outperform the broader market in near future. He spoke at a length on, about the role of technology that will affect our lives in the future and also emphasized that the companies who develop better technology will be the driving forces of capital market in the near future.

How Investing in the Stock Market can create passive income and can be alternate to fixed pension plans.

How small investments with the help of compounding can create substantial wealth through compounding technique.

How to create your own Systematic Investment Plan (SIP) for future liabilities / requirements.