Faculty Participations & Contributions

17-02-25

Faculty from Department of MBA invited as a Resource Person for delivering expert talk at Ideal Institute of Management and Technology, Delhi

Dr. Surendra Tiwari,  Associate Professor,  Department  of Management, I.T.S Ghaziabad was invited for Guest Lecture on PROBLEM SOLUTION FIT (PRODUCT MARKET FIT)” on February 17, 2025 by Ideal Institute of Management and Technology, Delhi.

 

Dr. Tiwari touched various aspects of Problem-Solution Fit that occurs when a product effectively addresses a specific problem for a well-defined target audience. It signifies the initial validation that the solution meets customer needs before scaling.

Product-Market Fit goes further, indicating that the product not only solves the problem but also has strong demand, with users actively adopting and paying for it. This stage is marked by customer retention, referrals, and sustainable growth.Achieving Problem-Solution Fit is an essential first step toward Product-Market Fit, ensuring that the product is valuable and viable before investing heavily in scaling, marketing, or expansion.

He gave some relevant example with insights drawn from his extensive experience. The lecture concluded with a Q&A session, where he addressed students' queries with clarity and precision, leaving them with a deeper appreciation of the subject. This event not only enhanced students’ academic knowledge but also equipped them with valuable insights into product fit, crucial for their future careers in marketing area.

The department expressed gratitude to Dr. Tiwari for his valuable contribution, making the session a resounding success.

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07-02-25

Management Faculty presented paper in International Conference organized by Jaipuria School of Business, Ghaziabad

Dr. Sanjeev Tandon, Faculty of Management, I.T.S Ghaziabad, presented his research paper on "Exploring the Influence of Mobile Phone Usage on Youth Mental Health in Delhi-NCR" at ICEF-2025, held on 7th-8th February 2025

at Jaipuria School of Business, Ghaziabad. The international conference brought together global scholars and industry experts to discuss business transformation and digital sustainability. Key workshops included "How to Write for Peer-Reviewed Journals" by Prof. Dr. Joseph M. Cheer and "Systematic Literature Review and Meta-Analysis" by Prof. Dr. Weng Marc Lim. ICEF-2025 fostered knowledge sharing, collaboration, and innovation in sustainable business practices.

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28-11-24

Management Faculty Presented a research paper in The FORE International Management Conference

Dr. Sanjeev Tandon from Institute of Technology & Science, Ghaziabad presented a research paper titled “Leveraging AI and Digital Marketing for University Admissions: Innovations, Business Models, and the Future of Higher Education” in The FORE International Management Conference (FIMC 2024) which was held from November 28 to November 30, 2024

at the FORE School of Management, New Delhi, centered around the theme “AI, Business Models, and the Future of Work.” The conference attracted delegates from India and globally, with participants from countries such as Canada, the UK, Germany, Bangladesh, and Nepal. Highlights included an Editors' Meet, four thought-provoking plenary sessions by renowned academicians and ambassadors, and an Industry-Academia Forum on “Viksit Bharat 2047.” The Valedictory and Award Ceremony featured eminent guests like Mr. Sasmit Patra (Member of Parliament), Prof. Bhimaraya Metri (Director, IIM Nagpur), and Prof. M.P. Jaiswal (Director, IIM Sambalpur). Dr. Tandon’s presentation and the overall conference experience offered valuable insights into the evolving intersections of AI, business models, and future work trends, fostering a rich platform for academic and professional exchange.

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29-01-24

Prof. Ashwini Kumar, successfully completed 3 Days FDP on "Problem-Solving and Decision-Making Skills" organized by ICT Academy.

3 Days FDP on "Problem-Solving and Decision-Making Skills" organized by ICT Academy from Jan. 29 to Jan. 31, 2024.

During the FDP the Resource Person discussed topics like Problem Identification, Root Cause Analysis on Day 1. Root Cause Analysis through 5 Why's and Fish Bone Technique followed by Decision Making through Facione Model was discussed on Day 2 and on Day 3 the Victor Yetton Jago Model for Decision-Making was covered. The pedagogy used was ice-breakers, activities, case studies and presentation techniques.

Overall, the FDP was quite interactive and a good learning experience. The techniques learned can be implemented in our personal as well as professional lives.We are thankful to the management of ITS- The Education Group, Director Sir and Vice Principal Ma'am for providing us with this great learning opportunity.

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10-08-23

FDP on Shaping an AI and Machine Learning Curriculum

Dr Indraneel Mandal and Dr Vinay Kumar Srivastava from the Institute of Technology and Science, Ghaziabad attended a four day online FDP on “Shaping an AI and Machine Learning Curriculum for Business” organised by SAS.

 

The programme was based on the SAS Viya platform. SAS describes Viya as “The quickest way from a billion points of data to a single point of view.” It is the newest software architecture designed to enable a distributed in-memory analytics. The resource person for the FDP was Mr Akshay Dixit, trainer on behalf of SAS.

Day 1 of the FDP set the ball rolling with the orientation regarding SAS and the application of Viya to analytics; the second part of the day focussed on the statistics of machine learning. Day 2 began with a discussion on the concept of analytics in the modern age; a part of it related to AI and machine learning. The afternoon session dealt with the use of machine learning in cloud analytics. Day 3 was dedicated to the interesting case of the use of SAS Viya in text analytics, while Day 4 wrapped things up by considering the forecasting applications of SAS Viya.

The FDP was a very fruitful endeavour as it exposed the participants to diverse aspects of applying a cutting edge tool like SAS. The experience of hands on sessions with SAS via the website access was a priceless opportunity. Being from the academic fraternity, most of the participants were familiar with statistical software; nevertheless, the knowledge of concepts like pipelining was a revelation. The takeaway for the participants was the confidence of applying statistical approaches to newer phenomena like AI and machine learning.

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24-06-23

Prof. Shikha Aggarwal successfully completed Foundation Level International Program

Prof. Shikha Aggarwal, successfully completed Foundation Level International Certified Career Coach Program offered by Mindler during June 23 - 24, 2023.

 

 

The ICCC program offered by Mindler is a 3-level credentialing program with emphasis on global best practices, experiential learning & state-of-the-art tools. The foundation level of this program was conducted in virtual mode consisting of 8 sessions of 15 credits scheduled over a span of two days. An assessment test was successfully cleared for the certification. This course offered a hands-on approach towards learning the basics of career guidance & coaching.Career guidance coaching, also known as career counseling or career development coaching, is a process that helps individuals explore and navigate their career paths with the support of a trained professional. It focuses on providing guidance, advice, and tools to assist individuals in making informed decisions about their careers. The key aspects in career guidance coaching involves self- assessments, awareness and exploration about various available options, goal setting, skill development and decision making. 

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16-06-23

Management faculty attended a Five Days Faculty Development Progamme

Prof. Shikha Aggarwal successfully completed five days Faculty Development Programme on “Systematic Literature Review” organized by G.L. Bajaj Institute of Management from June 12-16, 2023.

 

 

A systematic literature review (SLR) is a rigorous and comprehensive method of conducting research that aims to identify, evaluate, and synthesize existing literature on a particular topic or research question. It follows a predefined and systematic approach to minimize bias and ensure transparency in the selection and analysis of relevant studies. The workshop provides a step-by-step guide, practical tips, and hands-on exercises to help participants navigate the various stages of conducting an SLR, from developing research questions to synthesizing findings. The workshop successfully assisted participants to enhance their understanding of SLR methodologies, promote best practices, and enable them to produce high-quality systematic reviews. The workshop also provided hands-on training on SLR tools like R Studio &VOS viewer. 

The various resource person for the FDP included Dr. Enid Masih, Head- DBS, Joseph School of Business Studies & Commerce, SHUATS, Prayagraj; Dr. Prasenjit Chatterjee, Professor & Dean, MCKV Institute of Engineering, West Bengal; Dr. Dhaval Mehta, Professor, DBIM Veer Narmad, South Gujurat University, Surat

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09-06-23

Dr. V. N. Bajpai participated in Discussion Forum on “Generative AI in Classroom Learning”

Dr. V. N. Bajpai, Professor of Institute of Technology and Science, Ghaziabad participated in an online discussion forum on “Generative AI in Classroom Learning” organized by AIMA Vice Chancellors Council on 9th June, 2023 with an objective to discuss the practical implementation, benefits, and challenges of Generative AI in education.

 

In the last few years, Generative AI with its immense potential has revolutionized the education industry. Higher education is at the verge of  disruption, as artificial intelligence tools like ChatGPT have the potential to revolutionize the way students learn and interact with course material. It can help create personalized and engaging learning experiences for students along with real-time feedback. But, will it replace human teachers? Will it hinder development of critical thinking and problem-solving in students? Will it remove the creativity and originality in education? What does it take to design and develop an inclusive programme?

In a panel discussion Prof Souvik Bhattacharya, Principal Advisor, TCG, CREST and Former Vice Chancellor of BITS, Pilani, Prof. Sougat Ray, ISB, Mr. Raghav Gupta, MD – India and APAC Coursera talked about many of the issues associated with Generative AI and its impact on education industry particularly in higher education. Dr Rajan Saxena, Chairman, AIMA Vice Chancellors Council moderated the session. Vice Chancellors, Directors and Senior academicians from various Universities and institutions have attended the discussion and shared their concerns and valuable insights on the topic.

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