Department of Management, I.T.S Mohan Nagar Ghaziabad organised a Workshop on the topic “Website Development using Word Press” on 18th July,2021 for MBA-II Semester students. The guest speaker for the session was Mr. Anshul Srivastava, Digital Marketing Manager at Pro QC International, Noida.

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Sunday, July 18, 2021
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The workshop was aimed at giving hands-on experience on website and blog development. Mr. Anshul explained the related concepts of webhosting and domain name. He further demonstrated how easily one can use the tool of Word press and build a website without coding. He also told students about the various plugins which can be used while using Word Press and how social media tabs can be inserted. The students also learned how web pages can be developed ad edited.

Further in the session he also explained how Yoast SEO functions and how it can be used as a plugin in order to achieve SEO rankings. Towards the end of the session Google analytics was explained. All the real-time data was used to explain the functionality of the tool, such as incoming traffic, page views, session duration etc.

Students raised their queries with respect to SEO and the inorganic way of marketing. A virtual plaque was presented at the session as a token of gratitude and appreciation to Mr. Anshul.