The session introduced students to modern, data-driven selling by integrating sales planning, personal selling skills, CRM insights, and analytical decision-making. Using a curated dataset of eight customers: covering demographics, purchase patterns, complaints, and price sensitivity; students explored CRM strategies and personalized selling approaches. Hands-on forecasting tasks and the “UrbanStyle Fashions” case helped them analyze sales trends, pricing impact, and key performance metrics such as sales growth, conversion rate, CAC, and CLV. With an active participation of 77 students across two sessions, the workshop strengthened their ability to apply data and technology for smarter, customer-centric selling. Top performers: Disha, Sandesh Kumar, and Akanksha Kumari; were appreciated for their exceptional engagement throughout the workshop.