The Department of Management organized “Workshop on Design Thinking” for the participants of MBA batch 2021-23 on 17th December, 2021.

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Friday, December 17, 2021
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Design thinking has become an essential part of business decision making in present times. To keep abreast with the increasing utility and applications of design thinking in management decision making, the workshop was planned.

The resource person for the workshop was Mr. Deepak Kumar, Founder- Flowing River, Business Growth Expert: Associate Vice President - MSME @CIMSME, Director on Board, Indian Society of NLP. The resource person began the workshop with some interesting and engaging examples showing design thinking in our day-to-day life. He also enlightened the participants about how we, unconsciously, use creativity and design thinking in our life. The importance of creative thinking and creative problem solving was also discussed.

Further into the session, the resource person talked about user- experience design and how companies have to focus on the process of design thinking including empathy, define, ideate, prototype and test in order to provide user the experience that matters. Then he shared some very interesting cases upon which he explained how design thinking helped the companies to become more productive and efficient and transformed their products and services to fit the customer needs better. He also gave practical exercises to perform in which all students enthusiastically participated and enjoyed. Lastly, he clarified doubts and handled participants’ queries to end the workshop on a conclusive note.

The workshop was well- organized, stimulating, participative and students learned the practical application of design thinking well.