organized by Ganpat University, Gujarat. The resource person for the session was Prof. Justin Paul, currently serves as Editor-in-chief of International Journal of Consumer studies (IJCS), a 45 year old, global academic journal ranked as “A” grade by Australian Business Deans Council. .A former faculty member with the University of Washington, he is a full professor of PhD & MBA programs, University of Puerto Rico, USA and a 'Distinguished Scholar' with IIM- K, India's premier business school. He is known as an author/co-author of books such as Business Environment (4th ed), International Marketing, Services Marketing, Export-Import Management (2nd edition) by McGraw-Hill & Oxford University Press respectively. Dr. Paul serves as Managing Guest Editor with the International Business Review, Journal of Business research & European Business Review. He serves as Associate Editor with European Management Journal, Services Industries Journal & Journal of Strategic Marketing. He has edited special issues for Journal of Retailing & Consumer Services, Small Bus Economics and Journal of Promotion Management. He was senior editor for International Journal of Emerging Markets and European Journal of International Management for 3 years.

Prof. Justin began the session by sharing his journey and life experiences and the learning he had derived over his career span.  It was really invigorating and inspiring. Further into the session, he shared a ton of information upon choosing the right journal or database for collecting sample, the scope of choosing ABDC, Scopus and Web of Science/ SSCI databases, how to find topics for the articles and many more aspects of writing a worthy literature review based article. He indeed provided some great insights and the session as really fruitful.