Webinar on “Digital Marketing for Business & Career Growth” .

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Department of Management at I.T.S Mohan Nagar Ghaziabad organized a webinar on “Digital Marketing for Business & Career Growth” for the faculty members of management on 18th April, 2018. Mr. Pradeep Chopra, CEO of Digital Vidhya conducted the webinar. Digital Vidya is Asia’s leading Digital Marketing & Data Analytics training company and the first to launch Social Media Marketing Workshop Series in India.

Mr. Chopra started the discussion with some questions related to digital marketing and the various areas of opportunities available in the field of Digital Marketing. Mr. Pradeep Chopra has also given the insights about Digital marketing developments and shared how this has changed the way brands and businesses use technology for marketing. He spoke about how digital platforms are increasingly incorporated into marketing plans and everyday life, and how the people’s pattern of purchase has completely changed specially in urban areas after the inception of digital marketing. He has shown enormous statistical data’s showing customers growing use digital devices instead of visiting physical shops. He has also discussed strategies to make digital marketing campaigns more prevalent and efficient.

Month Of Events:

April

Date Of Events:

Year Of Events:

2018

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Full Date Of Event:

Wednesday, April 18, 2018

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He shared his experience about various digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, data-driven marketing, e-commerce marketing, content automation, campaign marketing, social media marketing, social media optimization, e-mail direct marketing that have changed the way of promotion and branding.

Faculties were given real time experience related to Search Engine Optimization (SEO), Eearch Engine Marketing (SEM). At last, Mr. Pradeep Chopra discussed opportunities and challenges in content development, campaign development, and social media marketing along with application of various tools & techniques to attract traffic to the particular page or website.

Insights shared by him on Digital marketing could be of great help for all the participants. The webinar and its contents were very well appreciated by the participant faculty members. It was a great learning opportunity.