Expert trainers, Mr. Rahul Kumar and Ms. Farheen Khan with extensive industry experience facilitated the workshop, covering key concepts, strategies, and tools relevant to contemporary marketing practices in the digital era. Day 1: Foundations of Digital Marketing The workshop commenced with an overview of digital marketing, emphasizing its significance in the modern business landscape. Trainers highlighted the shift from traditional to digital channels, exploring the advantages and challenges associated with this transformation.

They delved into the formulation of digital marketing strategies. Students gained insights into setting objectives, defining target audiences, and selecting appropriate channels for effective campaign implementation. A dedicated session on SEO covered the essentials of optimizing online content for search engines. Trainers explained the importance of keyword research, on-page and off-page optimization, and the role of backlinks in enhancing a website's visibility on search engine results pages.

Day 1 concluded with an in-depth exploration of social media marketing. The session covered platform selection, content creation, and audience engagement strategies. Practical exercises allowed students to create and analyze sample social media campaigns. Day 2: Advanced Digital Marketing Techniques Students learned to create and manage campaigns on platforms like Google Ads and gained insights into bidding strategies, ad copywriting, and performance tracking. Trainers highlighted the importance of email marketing in nurturing customer relationships. The penultimate session focused on analytics and data-driven decision-making in digital marketing. Trainers introduced tools for tracking and analyzing campaign performance, emphasizing the role of data in optimizing strategies and achieving measurable results. The workshop concluded with a forward-looking session on emerging trends in digital marketing. Feedback and Conclusion: Participants expressed high satisfaction with the workshop, citing the practical approach, industry-relevant content, and the expertise of the trainers. The hands-on activities and real-world case studies were particularly well-received. The workshop equipped MBA students with valuable skills and knowledge, preparing them to navigate the complexities of digital marketing in their future pages.