The session was organised by JEMTEC School of Law in association with Institution Innovation Council.
To begin with the session Dr Bajpai was extended a warm welcome by Dr N K Bahl and Dr Pallavi Gupta, Principal, JEMTEC School of Law.

In his interaction with students and faculty, Dr Bajpai discussed various aspects of marketing including Customer Co-creation, Lead users and marketing innovations. He shared many examples from the corporate world with respect to their efforts in delivering superior customer value resulting in a better Problem – Solution – Market Fit. The session ended with question – answer round followed by vote of thanks.