Prof. K.P. Singh, Prof. Smita Kansal, Prof. Abhay Ray and Dr. Namita Dixit attended a two days Training Programme on “Digitalization of Marketing” organized by AKGIM, Ghaziabad on 11th -12th May, 2018. The objective of this programme was to understand the age of digital era as means to enhance digital marketing for an organization and how digital platforms can be effectively used for digital marketing services. 
The training programme was scheduled for two days and there were three sessions each day. On the first day the first session was taken by Prof. Namita N Kumar on Introduction to Digital Marketing. In this session Prof. Kumar discussed about various background and platforms of digital marketing. The second and third sessions were taken by Mr. Sanjay Tiwari, founder of "Net Potatoes" InternetVentures. He is Strategic Advisor &Mentor to Indicus Netlabs (Raftaar. in). He has worked with multinational companies including Leo Burnett,Saatchi & Saatchi, FCB, Brand prophet,ENZ Communications and Indicus Analytics. Mr. Sanjay Tiwari enlighten the basics of digital marketing. He brought that the area of marketing can be considered in two aspects. The first aspect is passive marketing or push marketing and the second aspect is active marketing or pull marketing. Mr. Tiwari continued his talk on how to utilize various social media platforms to create an effective marketing campaigns. Mr. Tiwari also discussed the measurement techniques to obtain results of running campaigns.