Dr. Sanjeev Tandon, Professor & Chairperson (MBA), I.T.S Mohan Nagar, Ghaziabad,  conducted a Master Class on “Luxury Retail Beyond Luxury: The Rise of Millennials Gen-Z” on 10 August 2026 for the new batch of PG Diploma in Luxury Brand Management at Amity Finishing School, Amity University, Sector 125, Noida. The session focused on how Millennials and Gen-Z are redefining luxury through experiential retail, personalisation, digital engagement, authenticity, sustainability, and emotional value. Contemporary industry examples and practical insights enabled students to understand emerging trends and the future of luxury retail.