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Dr. Sanjeev Tandon, Professor (Marketing & Retail Management) & Chairperson (MBA), Department of Management (MBA Programme) at Institute of Technology & Science,




was invited as the Resource Person by Amity Finishing School, Amity University, to deliver a Master Class on “Millennials & Gen-Z: Driving Luxury Demand in India and Across the Globe.” The session was held on March 12, 2026 (2.00 pm – 4.00 pm) at the Amity University campus, Sector-125, Noida, on the invitation of Dr. Eeshani Saraswat, Director, Amity Finishing School.
The Master Class was attended by students of the PG Diploma in Luxury Brand Management (PGDLBM) and faculty members. The session highlighted the growing influence of Millennials and Gen-Z in shaping global luxury consumption trends and discussed themes such as luxury consumer behaviour, digital luxury marketing, experiential retail, and aspirational consumption. The interactive discussion provided valuable insights into emerging luxury market trends and the evolving strategies adopted by global luxury brands to engage younger consumers.