The session unfolded in the prestigious New Seminar Hall (AB-IV) and witnessed an enthusiastic presence of MBA students (Batch 2024–2026, Groups 1, 2 & 3) representing Sections A, B, C, and D. The highlight of the event was the address by Mr. Ravish Malhotra, a distinguished technocrat and Technology Transformation Leader, whose illustrious professional journey spans globally reputed organizations such as Deloitte, Accenture, and PwC. His insightful discourse illuminated the transformative role of technology in redefining modern sales paradigms, offering students a rare blend of strategic foresight and practical wisdom. The session commenced with a warm and graceful welcome, as Dr. Uma Gulati presented a plant sapling to the esteemed guest, symbolizing growth, knowledge, and enduring collaboration.

The session emphasized the integration of technology into sales functions, focusing on Customer Relationship Management (CRM) and Sales Force Automation (SFA) tools. Mr. Ravish Malhotra explained how these technologies are transforming personal selling by streamlining operations, strengthening customer relationships, and enhancing sales performance. He familiarized students with various industry software applications and highlighted their relevance in meeting diverse consumer needs.

Conducted in an interactive format, the session encouraged active participation and practical learning. Through real-world examples and case discussions, Mr. Malhotra effectively connected theory with practice, addressing student queries with clarity and enriching the overall learning experience.

The session offered students valuable insights into how digital tools are transforming modern sales strategies. They learned about the practical applications of CRM and SFA software in optimizing sales pipelines, managing leads, and strengthening customer retention. Emphasis was placed on the role of data-driven decision-making and technology in creating personalized, meaningful customer interactions. The engaging discussions also familiarized students with emerging trends and evolving customer expectations in a digital-first marketplace.

Dr. Sanjeev Tandon thanked Mr. Ravish Malhotra for sharing his expertise and inspiring students to view sales through a technology-driven and strategic lens. The session concluded on a positive note, motivating students to apply these learnings in their academic and professional pursuits.