Introduction:Mass Communication is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication focuses on a single source transmitting information to a large group of receivers. Therefore at I.T.S UG Campus a Mass communication cell is being introduced which provides a platform to the students where they can show their variety of talents Like writing, Radio Jockey, Photography etc.

Objective:The main objective of this club is to provide a platform to the students those have interest in making new ideas related to advertisement, Writing, Photography, Designing of cover page and ability to express themselves. Under this club events on the following topics would be organized;

• Advertising: Advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service.
• Broadcasting: Broadcasting is the act of transmitting audio and/or visual content through a communication medium, such as radio, television, or film.
• Journalism: Journalism, is the collection, verification, presentation, and editing of news for presentation through the media, in this sense, refers to the study of the product and production of news.
• Public Relations: Public relations is the process of providing information to the public in order to present a specific view of a product or organization.

Competitions to be organized by Mass communication club:

1). Magazine cover design competition;

-We can conduct this online by suggesting the students to design a magazine cover on a particular issue. -Students can use apps to make the cover. -they can send their design through a mail.

2). Scenery photo Editing;

-The students should take a picture of a scenery on their own and then edit the photograph using an app( name of the app must be included). -They can send their photos through a mail.

3). Best radio jockey competition;

-The students can show case their talent here by choosing a topic for their RJ enactment.

4). Best college life film competition;

- The students must make a film on their college life by representing their life in college by clicking the best moments in college or a video of their best moments. -They can combine their short moments and submit on a said date.

5). Advertising competition;

-The students can advertise any product of their interest using various techniques like print media or online marketing or any other mode. -The maximum rated product will get the 1st place. -This can also be done as a project.