Dr. Surendra Tiwari,  Associate Professor,  Department  of Management, I.T.S Ghaziabad was invited for Guest Lecture on PROBLEM SOLUTION FIT (PRODUCT MARKET FIT)” on February 17, 2025 by Ideal Institute of Management and Technology, Delhi.

 

Month Of Events: 
Feb
Date Of Events: 
17
Year Of Events: 
2025
Image Of Events: 
Full Date Of Event: 
Monday, February 17, 2025
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Dr. Tiwari touched various aspects of Problem-Solution Fit that occurs when a product effectively addresses a specific problem for a well-defined target audience. It signifies the initial validation that the solution meets customer needs before scaling.

Product-Market Fit goes further, indicating that the product not only solves the problem but also has strong demand, with users actively adopting and paying for it. This stage is marked by customer retention, referrals, and sustainable growth.Achieving Problem-Solution Fit is an essential first step toward Product-Market Fit, ensuring that the product is valuable and viable before investing heavily in scaling, marketing, or expansion.

He gave some relevant example with insights drawn from his extensive experience. The lecture concluded with a Q&A session, where he addressed students' queries with clarity and precision, leaving them with a deeper appreciation of the subject. This event not only enhanced students’ academic knowledge but also equipped them with valuable insights into product fit, crucial for their future careers in marketing area.

The department expressed gratitude to Dr. Tiwari for his valuable contribution, making the session a resounding success.