Session conducted by Dr. V. N. Bajpai on the topic for Problem - Solution & Product Market Fit: Contemporary Business Practices”

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Dr. V. N. Bajpai, Professor at I.T.S Ghaziabad conducted a virtual session on “Problem - Solution & Product Market Fit: Contemporary Business Practices” for the faculty and students of St. Ann's College for Women (Accredited with NAAC “A+” Grade), Osmania University, Mehdipatnam, Hyderabad on 1st February, 2022.

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feb

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2022

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Tuesday, February 1, 2022

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The session was organised by the Institution Innovation Council (IIC) of the college.
In his interaction with students and faculty, Dr Bajpai discussed various aspects of marketing including Customer Co-creation, Lead users and marketing innovations. He shared many examples from the corporate world with respect to their efforts in delivering superior customer value resulting in a better Problem – Solution – Market Fit. The session ended with question – answer round followed by a vote of thanks.