The expert talk was delivered by Dr. Himanshu Talwar, International TEDx Speaker, Celebrated Author, '12' National Level Award Winner, D.Litt, PR Professional.          

Dr. Talwar initiated the session with developing an understanding of the value of compliances in life and work of marketing professionals. He shared his expertise and personal experiences too. He discussed about major components of marketing strategy and shared real-life cases of corporate governance failures, those who didn’t took the compliances seriously. He further discussed the challenges faced by enterprises due to lack of proper knowledge about compliances/regulations and their amendments from time to time.

He deliberated about brands/marketing perspective as well as consumer’s perspective too. Certain relevant cases of brands like Coca-Cola vs Bisleri and Starbucks coffee vs Sardarbuksh coffee were shared by him. The session was quite interactive as participants asked many relevant questions and Dr. Talwar answered them to their satisfaction. He not only elaborated the reasons behind failure of enterprises but also suggested solutions to tackle challenges faced by such companies. Session was then concluded with the presentation of virtual plaque of honor as a token of gratitude. Overall, the session was very informative and definitely food for thought.