The session started with the welcome of the guest by Dr Vidya Sekhri followed by address of Shri Arpit Chadha, Vice Chairman, I.T.S The Education Group. He shared that Flexibility, Innovativeness, Dynamism and being Relevant are key success mantras for every company to survive and grow. He reminded participants to be optimistic and futuristic to win over the tough times. Dr Vidya Sekhri, Director (Management) highlighted the importance of such sessions that provide opportunity to supplement classroom learning with the experiences and knowledge sharing by the experts like Mr Manish Kumar. Mr Kumar covered in depth the functioning of a media industry, revenue models of media company and the challenges & opportunities media companies have due to global pandemic. He shared that Covid-19 pandemic is disrupting every industry, media industry is not an exception. It has  created both opportunities and challenges. On one hand, social distancing has led to an increase in at-home media consumption and an upswing in numbers to news providers for timely and trusted information. At the same time, some of the most valuable programmes —such as live sports are being cancelled or postponed, leading to spending reallocations by advertisers and drop in income for media companies.

Students and faculty members participated in webinar with great enthusiasm and asked several questions. It was a great learning for all the  participants.