Dr. Garima Srivastav (I.T.S Marketing Faculty- Management Department) organised Guest Lecture for the MBA-III Semester students (subject area of International Marketing) on “India-China Cross Cultural Relationship and Business Negotiations” by Mr Ashish Ahuja- Chinese Language Expert at NITI AYOG, PMO-Vibrant Gujrat 2019

Month Of Events: 
sep
Date Of Events: 
12
Year Of Events: 
2019
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Full Date Of Event: 
Thursday, September 12, 2019
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,Intentional Energy Forum 2018,Visiting Faculty at Chengdu University-China, DU-India. Mr Ahuja has around 7+ years of experience in giving his expertise in Chinese language at various National and International platform which includes PM Modi’s speech during Vibrant Gujrat-2019, International Energy Forum-2018 and at NITI AYOG. He has enriched experience in interpreting Chinese Language at various high level Conferences/Meetings/Seminars. He is also regularly visiting Chengdu University-China and DU-India for his sessions. He, very vividly shared the concept of PESTEL and aligned the concept with various examples from the Chinese culture. He described the value system, Communication pattern, social set up, Political, Legal, Ecological Environment, EXIM policies, Historical Silk Route vs Modern Silk route in China with students. He also highlighted the reasons for China’s development ahead of India in various sectors. He also laid emphasis on various aspects of Sales and Negotiation from Chinese perspective. He supported the concepts by showing various Chinese items like Chopsticks, Chinese fans and picture of their eating habits. The session was highly interactive and interesting.

Dr Garima Srivastav (International Marketing Faculty) shared the vote of thanks to Mr Ahuja for wonderful deliberation and imparting the complete insight of Chinese culture and discussing the Indo-China Trade relationships with the students.