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Faculty Of I.T.S

Dr. Ashish Kumar Jha

Assistant Professor

Exerience : 18 Years

Email : ashishkumarjha@its.edu.in

  1. PhD and UGC NET Qualified in Management.
  2. Completed a 6-month Certification Course on Marketing Analytics from IIM Kozhikode.
  3. MBA in International Business from IIBR, Pune (2007).
  4. Masters in Marketing Management (MMM) from the University of Pune.
  5. BBA from CCS University, Meerut.
  6. Certification in Marketing Analytics from Darden School of Business, University of Virginia, US.
  7. Certified by the National Stock Exchange (NSE) in Capital Markets, Derivatives, and Currency Derivatives.
  8. Certified by the Bombay Stock Exchange (BSE) in Currency Derivatives and Derivative Markets; AMFI Certified.

Experience: Over 3 years of industry experience as Research Analyst and 15 Years in Academics.

  1.  Jha, K. A., Bajpai, V. N., & Kumar, S. (2023, December). Impact of social media influencer on consumer decision making. IEEE Journals, 9798350369861. https://doi.org/10.1109/smart59791.2023.10428623 (Scopus Indexed)
  2. Jha, K. A., & Rana, S. (2024). Navigating turbulence: Understanding and resolving workplace conflicts in the aviation sector. In IGI Global (Ed.), Workplace conflict in the aviation sector . https://doi.org/10.4018/979-8-3693-1954-3.ch018 (Scopus Indexed)
  3. Jha, K. A., Arora, S., & Upadhyay, S. (2023, December). Predicting a rise in employee attrition rate through the utilization of people analytics. IEEE Journals, 9798350369861. https://doi.org/10.1109/smart59791.2023.10428268 (Scopus Indexed)
  4. Jha, A., Pandey, D. K., & Rana, S. (2024). Study on HRD strategies and its impact on the development of women employees in the non-industrial sector of Sultanpur district. CRC Press, Taylor and Francis. (Scopus Indexed)
  5. Jha, A. K., Bajpai, V. N., & Kumar, S. (2024). Sentiment analysis in social media and its influence on purchase intentions. CRC Press, Taylor and Francis. (Scopus Indexed)
  6. Jha, A. K., Upadhyay, S., & Rana, S. (2024). Predictive HR analytics: Application of machine learning for attrition prediction and talent retention. CRC Press, Taylor and Francis. (Scopus Indexed)
  7. Jha, A., & Bajpai, V. N. (2023). Consumer perception and buying behavior towards organic food: An empirical study. Empirical Economic Letters, 22(2),  ISSN 16818997. (ABDC B Category)
  8. Jha, A., & Kumar, S. (2022). Adoption of ecological marketing: An empirical study. Stochastic Modelling and Applications, 26(3),  ISSN 09723641. (UGC Care)
  9. Jha, A., & Kumar, S. (2021). Consumer perception and buying behavior towards green products. Sodh Sanchar, 11(41),  ISSN 22293620. (UGC Care)
  10. Jha, A., & Kumar, S. (2020). A study on factors influencing consumer buying behavior in consumer durable products. Stochastic Modelling and Applications, 23(3),  ISSN 09723641. (UGC Care)
  11. Jha, A. (2021). Impact of celebrity endorsement in advertisement on brand awareness and brand association. International Journal of Advanced and Innovative Research (IJAIR), 8(2), ISSN 23947780. (Impact Factor 7.36)
  12. Jha, A. (2021). A study on consumer expectation and satisfaction of budget hotels in India. International Journal of Advanced and Innovative Research (IJAIR), 8(2),  ISSN 23947780. (Impact Factor 7.36)
  13. Jha, A. (2019). A study on relationship marketing on global marketing mix. International Journal of Advanced and Innovative Research (IJAIR), 6(2),  ISSN 23947780. (Impact Factor 7.36)
  14. Jha, A. (2019). Role of green marketing in India: Consumer perception and intentions. International Journal of Advanced and Innovative Research (IJAIR), 6(2),  ISSN 23947780. (Impact Factor 7.36)
  15. Jha, A. (2021). Consumer perception on online shopping: An empirical analysis. International Journal of Advanced and Innovative Research (IJAIR), 8(2), ISSN 23947780. (Impact Factor 7.36)

Patents:

  1. An ontology based artificial intelligence system for legal suggestions (Intellectual Property India dated 07/07/23)
  2. Transection Flows and transaction processing for bridged payment system using Machine learning, by Ministry of commerce and industry dated 20th October 22

 

Books Published: Strategic Management on World Lab Publication with ISBN Number 978-81-961655-7-4.

© I.T.S 2022 • Mohan Nagar, Ghaziabad •