Experience:

Industry: 2 years

Academics: 22 years

Book Published

• Management and Technology Synergy: Driving Organizational Excellence in Digital Era, Scientific International Publishing House, ISBN:978-93-6132-562-5
• Emerging Technologies in Global Business Environment, Sybgen Publication, ISBN: 978-81-955672-5-6
• Consumer Behavior and Marketing Communication, Bharti Publication, ISBN: 978-81-19079-89-6

Patent

• Smart E-ticket Management System for Smart Transportation using Artificial Intelligence, Patent No: 2021102335, Date of Patent Grant-9/6/2021, Australian Government
• Active and Inactive ATM cards using Machine Learning, Patent No: 202111057485, Date of Publication-10/12/2021, Indian Government
   

List of Publications/Chapters in Edited books/ Conference proceedings

1. Paper Titled “Approaches towards Attaining Net Zero Emissions in India: A Research Perspective” (ISSN 2323-5233), has been published in the International Journal European Economic Letter Vol 14, Issue 1, May 2024, ABDC.   
2. Case study as Book Chapter titled An Evolving and Fair Service Proposition in Online Beauty Service Aggregator published in book Utilizing Case Studies In Business Education by IGI Global, Release Date: August, 2024, DOI: 10.4018/ 979-8-3693-3779-0, IS B N1 3: 9798369337790| ISBN1 3Softcover : 9798369350836, EISBN13 : 9798369337806.
3. Book Chapter on Engaging New Customers through Marketing in the Metaverse (ISBN-978-81-19079-91-9) published by Bentham Science publishers, Jun-24.
4. Paper Titled “A Changing Landscape of India’s Credit Industry” has been published in the International Journal of Advance and Innovative Research (Conference Special) ISSN: 2394-7780, Volume 11, Issue 2 (IV) Apr-June 24, SJIF 2018-7.363
5.  Paper Titled “A study of Factors affecting the adoption of Ecological Sensitivity” has been published in the International Journal Saaransh - ISSN: 0975-4601) Listed in Cabell's Directory & Ulrich's Periodical, USA (Global impact & Quality Factor: 0.676) January 24.
6. Paper Titled “The Impact of Innovative Marketing Strategies in the Eyewear Industry: The Moderating Role of Modern Management” has been published in SYNERGY- National Journal of IT and Management of ITS Ghaziabad in Vol.22, No. 1, January-June 2024 issue, ISSN No.-0972-7361        
7. Paper Titled “Research paper on A perpetual conflict between the mental health and social relationship” has been published in the conference proceeding, Nov 2023, (ISBN: 978-81-17381-43-3) at SRM University.
8. Paper Titled “Language as essential element for systematic formation of a society and its stability” has been published in the conference proceeding of JMS group of Institution (ISBN: 978-81-17381-43-3) January 2024
9. Paper Titled “Achieving 5 Trillion Economy” has been published in the book Towards a Resilient Economy: Digitalization, Transformation and Green Innovation (ISBN: 978-81-970881-3-1), Jan-24.
10. Book chapter titled Satyam -From peak to low Management and Technology Synergy: Driving Organizational Excellence in Digital Era, Scientific International Publishing House, ISBN:978-93-6132-562-5
11. Paper Titled “Positioning of SMEs and entrepreneurial businesses through Digital marketing and Social networks” has been published in Journal of Statistics & Management Systems; ISSN: 0972-0510 (Print), 2169-0014 (Online). The journal is indexed in the Web of Science and ABDC.                        
12. Paper titled “A Theoretical Framework for Acceptance of Augmented and Virtual Reality by User Experience” has been published in Stochastic Modeling & Applications (UGC Care) ISSN: 0972-3641 (Special Issue).
13. Paper Titled “A Study on Statistical Arbitrage Opportunities between Nifty and Banknifty” has been published in the International Journal of Advance and Innovative Research (Conference Special) volume-10-issue-2-Vi-April-June-2023 ISSN: 2394-7780. SJIF 2018-7.363 
14. Paper titled “Block Chain: Changing Face of Financial Services” has been published in SYNERGY- National Journal of IT and Management of ITS Ghaziabad in Vol.21, No. 1, January-June 2023 issue, ISSN No.-0972-7361    
15. Paper Titled “Customer Engagement Affecting the Choice of Brands and Customer Loyalty” has been published in the souvenir of Research Convention ‘Economic Reset: An agenda for 2030” at ITS Ghaziabad December, 2022.
16. Paper titled “Human Resource Development concept from narrow organization based too wide socioeconomic perspective” has been published in SYNERGY- National Journal of IT and Management of ITS Ghaziabad in Vol.20, No. 2, July- Dec 2022 issue, ISSN No.-0972-7361         
17. Paper Titled Sustainable Communication Representing Human-Nature Relationships I.T.S Journal of IT and Management, Vol.21, No. 1, ISSN No.-0972-7361 jan-jun23.
18. Paper Titled “Green Finance: A sustainable financial syatem for India” has been published in the International Journal Advanced and Innovative Research IJAIR special issue ISSN No.- 2394-7780 SJIF 2018-7.363 March 2020.                               
19. Paper Titled Workplace Communication and Job Satisfaction has been published in the Synergy, I.T.S Journal of IT and Management, Vol.17, No. 1, ISSN No.-0972-7361.
20. Paper Titled Diffusion of Digital Recruitment Technology has been published in the Synergy, I.T.S Journal of IT and Management, Vol.17, No. 2, ISSN No.-0972-7361
21. Paper Titled "An Analysis of Students' readiness and facilitators' perception towards e-learning using Machine Learning Algorithms", has been published in International Journal IEEE Xplore, 978-1-6654-4767-6 Impact factor 10.252
22. Paper Titled Unfolding Key Components of Tourism Destination Competitiveness By Using Structural Equation Modeling has been published in International Journal of Delhi Business Review Journal International Journal Jul-20 Index Copernicus Value (ICV) - 95.08 ISSN2277-7725
23. Paper Titled Capturing Emerging Trends to Bridge Relevancy Gap Between Academic Delivery of Course on Business Research and Talent Expectation of Research Industry has been published in International Journal of Multidisciplinary: Applied Business and Education Research Oct-21 Impact Factor (SJIF): 5.93.E-ISSN:  2774-5368 Vol. 2, No. 10, 882 – 888
24. Book Chapter Creativity and Organization: A Communicational Tension has been published in book Architecting HR Transformation: Digitalization into action Bharati Publication ISBN 978-93-89657-38-8 Aug-20
25. Book Chapter Creativity and Communication in Online Classroom has been published in book Online Classroom: Opportunities and Challenges into action INSC publishing house ISBN: 978-81-910756-9-4.
26. Paper titled “An analysis of factors stimulating Impulse buying behaviour in an online shopping context” published in proceedings of National Conference on “Resilience, Reinvention & Rebuilding Towards the New Normal (R3TN2-2022)” in May 2022 at GIMS Greater Noida.
27. Paper Titled “A Theoretical Framework for Acceptance of Augmented and Virtual Reality by User Experience” has been published in the International Journal of Advance and Innovative Research (Conference Special) ISSN: 2394-7780. SJIF 2018-7.363 IJAIR Volume 9 Issue 2 (IX) April- June 2022.
28. Paper entitles “Antecedents of Consumer Environmental Attitude and Intention to Purchase Green Products: Moderating Role of Perceived Product Necessity” published in refereed journal of International Journal of Environmental Technology and Management (IJETM) Inder science 2018 ISSN no.-1466-2132
29. Published in conference proceedings a paper on “Factors influencing consumers’ socially responsible behavior: A study with special reference to Delhi-NCR” in an International conference on Global Trends in Management, Governance and Entrepreneurship, (ICGTMGE) 2017. ISSN: 0978-81-928555-2-3, pp-273-284.
30. Published in conference proceedings a paper on “Advertising and its global nature: A research on changing trends and its impact on consumers” in an International conference on Global Trends in Management, Governance and Entrepreneurship, (ICGTMGE) 2017. ISSN: 0978-81-928555-2-3, pp-247-252.
31. Paper entitles “Emerging Trends in Digital Marketing” published in the national Journal of NIET, N-JOM Vol.8, issue- Winter ISSN no.-0975-7643.
32. Paper entitles “Foreign direct investment: Need of change in reforms” published in the proceedings of international conference “International Conference on Advances in Management & Technology: Mapping Strengths with Opportunities” (Date-29-31 January, 2015), at Motilal Nehru National Institute of Technology, Allahabad.

Resource Person / Guest Lectures

• Chief Guest at 1st International Conference ““Building the Bridge of Cross Cultural Advancements through Innovation in Business, Management, Statistics and Information Technology” dated 26th and 27th July 2024.” Dominion University College, East Legon, Accra, Ghana, West Africa.
• Resource person at Management Development Program at Ecoo Global Advisors (Noida) on “Soft Skills and Client Handling” 30th June 2023.
• Session Chair at National Conference on “Resilience, Reinvention & Rebuilding Towards the New Normal (R3TN2-2022)” in May 2022 at GIMS Greater Noida.
• Session Chair at “International Conference on Recent Advances in Management, Science, Technology, Education and Legal issues-2019” held on 30-31^st March 2019 at JIMS Engineering Management Technical Campus at Greater Noida.

Participation in Workshops/ Symposia/ Conferences /Seminars/FDP Etc.

• Attended 2 days FDP on “Generative AI” by Imarticus Learning and NSDC on 28-29 June 2024.
• Attended International Conference on the focal theme of “3Ps (People, Planet and Prosperity): Creating A Sustainable Global Business Model” on 3-4 May, 2024 at I.T.S, Ghaziabad.
• Attended E FDP on "Research skills Enriched with technology" organized by Vivekananda Institute of Management Studies, Coimbatore on 8 April 2024 - 14 April 2024.
• Attended 1 week online International workshop on "Contemporary trends and Fundamentals of Scientific Research" organized by ICFAI University - Raipur on 8-12 Jan 2024.
• Attended 2 days National Conference on Biodiversity and Environmental Governance: Safeguarding Ecosystem for Human Welfare at JMS group of Institution on 5-6^th January 2024
• Attended National seminar by BIRD), Ghaziabad, sponsored by the National Commission for Women (NCW), Government of India, in collaboration with SRMIST, Delhi-NCR Campus, Modinagar, Ghaziabad on 25 November 2023.
• Attended 8 weeks FDP on “Outcome based Learning” by IIT Kharagpur through NPTEL on Aug-Oct 2023.
• Attended Workshop on "Case-Writing & Analysis" organized by ITS School of Management on 5th Aug 2023.
• Attended FDP on "Contemporary trends of research prospective and advance pedagogy" organized by ICFAI University - Raipur on 10 July-15 July 2023.
• Attended 40 hours online Capacity Building Programme on “Block chain Technology and Applications” organized by IIIT- Jabalpur, from 15-24 June,2023.
• Attended Faculty Development Program on Adobe Tools in partnership with AICTE & Global Talent Track by Adobe on 26 April 2023.
• Attended FDP on Scientific Writing and Research Ethics at ITS from 29th May- 2nd June (5 Days) 2023.
• Attended International conference on Innovations, Agility and Sustainability in Global Business Environment” is being organized by I.T.S Mohan Nagar, Ghaziabad and I.T.S School of Management, Mohan Nagar, Ghaziabad on 28^th and 29^thApril 2023.
• Attended 4 weeks FDP on “Management of Field Sales” by IIT Kanpur through NPTEL on Jan-Feb 2023.
• Attended 3 days Faculty Development Program on “Universal Human Values and Professional Ethics" under the aegis of AICTE on 29^th – 31^st December, 2022 at ITS Ghaziabad.
• Attended Research Convention “Economic Reset: An agenda for 2030” at ITS Ghaziabad on 17th December, 2022.
• Attended 7^th International Conference (ICAGBEFSS 2022) at KIET School of Management on 11 Dec, 2022
• Attended 6 days online Faculty Development Program on “Recent Techniques in Management Research" under the aegis of AICTE on 31^st August- 5th September, 2022 at ABES Business School, Ghaziabad.
• Attended Five Days Faculty Development Programme on “Advanced Research Methods: A Qualitative and Quantitative Approach” organized by the Department of Management (MBA), MAIT, Delhi from 25–29 July, 2022.
• Attended 5-Days Faculty Development Program on "Research Methods and Data Analysis using SPSS and AMOS" in association with QTAnalytics^TM India, Delhi from 20^th to 24^th June 2022 at ITS Mohan Nagar, Ghaziabad.
• Attended 5 days’ workshop on “Data Analysis using SPSS” from 20^th to 24^th June 2022 at ITS Mohan Nagar, Ghaziabad.
• Attended National Conference on “Resilience, Reinvention & Rebuilding Towards the New Normal (R3TN2-2022)” on 14^th May 2022 at GIMS Greater Noida.
• Attended 3 days Faculty Development Program workshop on Advance Excel on 8-10 April, 2022 at Finexcel academy
• Attended International conference 3Ds (Data Analysis, Digitalization & Disruption) in Business and Society” (IC3DBS-2022) on 21st and 22nd April, 2022
• Attended 5 days Faculty Development Program on “Design Thinking: Concept, Applications, Implementation" under the aegis of AICTE on 14^th – 18^st June, 2021 at AKGIM Ghaziabad.
• Attended Virtual International Conference 2021 with the focal theme” Reform Perform and Transform: An Insight of Global Competitiveness and Sustainable Development" on 9th and 10th April 2021.
• Attended 5 Days International E-FDP on the theme " Advanced Qualitative and Quantitative Research technique" from 24th July to 29th July,2020 at ABESEC, Ghaziabad.
• Attended Seven Day Online FDP on" Recent Trends in Management” from 13-July to 19-July, 2020 at Gates Institute of Technology, Anantapurumau, AP.
• Attended International Academia Leadership program, from July 13th – July 18th ,2020 at JSS Noida.
• Attended e- FDP on “Recent Trends in Technology and teaching Learning Methodology” organized by Sage University, Indore on 9^th to 11^th July, 2020.
• Attended 5 Days International E-FDP on the theme " Advanced Research Methods: Enabling Quality Research Publications" from 30th June to 4th July,2020 at ITS Ghaziabad.
• Attended 5 Day FDP on “Emerging trends in new World of work” from June 22th –June 27^th ,2020 at JSS Noida.
• Attended Virtual National Faculty Development Programme on 'Teaching Pedagogy and Research Skills Post COVID 19' held from 22nd – 28th June, 2020 at JIMS Greater Noida.
• Attended 3 Days national E-conference on the theme " Challenges and Strategies in Business Management" from 15to17th June,2020 by APS University, Rewa
• Attended 5 Day FDP on “Juggling in the Midst of the new Normal” from May 25th –May 29^th ,2020 at KIET – Ghaziabad.
• Attended e- FDP on “Publishing Research Papers in Premier Journals- Do’s and Don’ts” organized by I.T.S, Ghaziabad on 21st May 2020
• Attended 2 Days E-FDP on the theme " Global Pandemic: Covid-19, Opportunities and Challenges in India" from 16th May to17th May,2020 at ITS Ghaziabad.
• Presented a Paper titled “An Analysis of Students' readiness and facilitators' perception towards e-learning using Machine Learning Algorithms" at IEEE Sponsored 2nd International Conference- INBUSH 2020 on 20^th February 2020.
• Attended 8 weeks FDP on “Consumer Psychology” by IIT Kanpur through NPTEL on July-Sep 2019.