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Faculty Of I.T.S

Dr. Sanjeev Tandon

Associate Professor

Exerience : 37 Years

Email : sanjeevtandon@its.edu.in

  • PhD in Retail Management from Mohanlal Sukhadia University, Udaipur, with a thesis on Shopping Mall Management, awarded a publication grant by the Indian Council of Social Science Research (ICSSR).
  • NET qualified as per UGC guidelines.
  • MBA (Marketing: 3 Years), from IGNOU., New Delhi
  • PGDMM. KOU., Kota (Raj.)
  • Area of Specialization: Marketing
  • Area of Interest: Marketing Mgt, Retail Mgt, Sales & Distribution Mgt, Mall Mgt., Consumer Behaviour, Services Mktg., Innovation & Entrepreneurship, Business Communication & Luxury Retail.

    Certifications:

  • 2023: Silver Medal in NPTEL Online Certification, "Accreditation and Outcome-Based Learning" (8-week course, Aug-Oct 2023), with a score of 78%.
  • 2020:
    • Certified CBT Practitioner from Odemy (American Online Learning Platform), issued by Acology, Academy of Modern Applied Psychology (June 3, 2020).
    • "How to Become an Online Teacher" from Amity Online (Amity University, Noida), issued May 22, 2020.
    • "Performance Management and Competency Mapping" from Globsyn Business School Online (May 4, 2020).
    • "Industry 4.0" from Globsyn Business School Online (April 28, 2020).
    • "Digital Marketing" from Globsyn Business School Online (April 21, 2020).

Experience :  Over 37 years of experience in Academics (21 years) and the Corporate Sector (16 years).

  • Shopping Mall (An Indian Perspective), published by Sunrise Publications, Delhi. This book, approved by ICSSR (Indian Council of Social Science Research), New Delhi, was released in the market through the ICSSR Publication Grant (Award letter dated April 24, 2014, F No 14-41 (T) RSP / 2012). ISBN: 978-93-80966. Total pages: 305. Price: ₹476.
  • Chapter Contribution: Published in the e-book titled “Towards A Resilient Economy, Digitalization, Transformation, and Green Innovation” (ISBN: 978-81-970881-3-1), presented at the Research Convention on January 20, 2024. Chapter title: “ The Advertisement Effectiveness of HCL Among Potential Customers, pp: 66-75.
  • Course Writer: Contributed to the Self Learning Material (SLM) at the Institute of Management Technology Centre for Distance Learning (IMT-CDL), Ghaziabad. Authored chapters in Markeyng Mgt. (1st Edition, 2021), ISBN: 978-93-5445-422-6, pp. 199-218.
  • Articles Published in Competition Refresher:
  • “The Power of Faith: Cultivating Positive Self-Feedback & Positive Attitude”, October 2024 Issue, p. 35.
  • Attitude of Gratitude For Students, August 2024 Issue, p.23.
  • Research Paper: “The Advertisement Effectiveness of HCL Among Potential Employees in NCR” International Journal of Advance And Innovative Research, Volume 11, Issue 2 (iv), April- June 2024, ISSN: 2394-7780, Impact Factor: 8.12, 8.12. pp. 80-91. Link to Paper.
  • Google Scholar Profile: My Google Scholar.
  • Research Paper:   “An Exploratory Study to Investigate the Interpersonal Listening Behaviour in Personal Sales Context, Its Impact on the Consumer’s Perception and Outcomes, published in the International Journal of Knowledge And Learning, 2023, Volume 16, Issue 3, pp. 260-273. DOI: 10.1504/IJKL.2023.132161. Link to Paper. The paper is indexed in Scopus, Clarivate Analytics (Emerging Sources Citation Index), and others.
  • Research Paper, “Identifying the Impact of Relationship Marketing on E-Loyalty With Special Reference to Online Travel Agencies (OTAs) in India”, International Journal of Advance and Innovative Research, Volume 9, Issue 2 (IX), April- June 2022, ISSN 2394-7780, UGC Approved, Impact Factor: 7.36, pp 223-230.
  • Course Writer of Self Learning Material (SLM) at Institute of Management Technology Centre of Distance Learning (IMT-CDL), Ghaziabad. Written Chapters of  Marketing Management Book (Edition First, 2021) , ISBN: 978-93-5445-422-6, ISBN: 978-93-5445-422-6.
  • Research Paper, “Education 4.0: A New Paradigm in Transforming Education of India”, International Journal of Innovative Science, Engineering and Technology, Volume 7, Issue 2, February 2020, ISSN 2348-7968, UGC Approved, Impact Factor: 6.248.
  • Research Paper, “Productivity Enhancement of Shopping Mall Sales with reference to Spatial Vs Non-spatial Determinants: A Review Analysis”, IJAIR Vol 6, Issue 2 (IV), April- June 2019, ISSN 2394-7780, pp 84- 92.
  • Research Paper, Analysing relationship between store atmospheric and consumer purchase intention in select hypermarkets, International Journal for Research in Social Science and Humanities, June, 2018, ISSN: 2208-2107, Vol 4, Issue-6, pp 10-17.
  •  Research Paper, Analysing customer perception on store interior atmospherics in select hypermarkets of Noida, International Journal for Research in Social Science and Humanities, June, 2018, ISSN: 2208-2107, Vol 4, Issue-6, pp 23-29.
  • Research Paper, “Spatial Vs Non- Spatial Determinants of Shopping Mall Sales: A Review Analysis, AIMT Journal of Management, January 2017- May 2018, ISSN: 2277-4076, Vol 7,pp 25-32.
  • Research Paper, "Business Process Re-Engineering In Automobile: A Case Study of Ford Motor Company",Apeejay-Journal of Management Sciences and Technology,  October 2016, ISSN: 2347-5005, Vol 4, Issue 1, Impact Factor: 0.998.
  • Research paper published online, “Tandon, S. (Feb. 2016). Indian Consumers and Their Mall Patronage. Proceedings of the Third International Conference on Emerging Research Paradigms in Business and Social Science, Dubai, UAE: Middlesex University Dubai. ISBN 9789948189848.
  • Presented research paper“Indian Consumers and Their Mall Patronage”at “Middlesex University, Dubai”, (Conference Venue:Park Hyatt Dubai, Dubai Creek (UAE) on 24th-26th  Nov 2015. The research paper has been published in online journal (& conference proceedings) of thisInternational Conferenceon:”Emerging Research Paradigms in Business and Social Sciences”.
  • Article title: “Merchandising Skills & Point of Purchase (POP)”, published in Annual MagzineManthan 2015 of Army Institute of Mgt& Technology, Greater NOIDA,p 41.
  • PhD Thesis has been awarded by Indian Council of Social Science Research (ICSSR- A Govt of India Establishment- Ministry of Human Resource Development) for Publication Grant, Award letter dt 24 April 2014, F No 14-41 (T) RSP / 2012.
  • Research Paper, "Spatial Distribution of  Retail Stores in a Shopping Mall", IFRSA Business Review (IBR) ,  Mar 2014, ISSN: 2249-8168, Vol 4, Issue 1, pp. 14-22.
  • Research Paper, "A Study of Differentiation Strategy of Retail Firms in a Shopping Mall wsrt The Great India Place (TGIP) Shopping Mall, Noida (UP) India", IFRSA Business Review (IBR) ,  Dec 2013, ISSN: 2249-8168, Vol 3, Issue 4, pp. 311-321(Refereed Journal, IF- 2.134).
  • Research paper has been accepted by Second International Conference on Emerging Research Paradigms in Business and Social Sciences, organised by Middlesex University, Dubai, Tuesday 26th- Thursday 28th November 2013. The title of my paper is “A Study of Differentiation Strategy of Retail Firms in a Shopping Mall with special reference to The Great India Place (TGIP) Shopping Mall, Noida (UP) India.”
  • Research Paper, "A Study of Cost Leadership Strategy of Retail Firms in a Shopping Mall with Special Reference to The Great India Place (TGIP) Shopping Mall, Noida (UP) India", AIMT Journal of Management, July- Dec 2012, ISSN: 2277-4076, Vol 1, No 2.
  • Research Paper, “ Shopping Mall as Consumer Habitat: A Case Study of The Great India Place (TGIP) Shopping Mall, Noida (UP) India” , International Journal of Retailing & Rural Business Perspective, ISSN 2279-0942, Vol 1, No 1, Sep 2012, pp.82-93 (Refereed Journal, IF:1.125).
  • Presented paper at “Middlesex University, Dubai”, (Conference Venue:Hotel Pullman, Dubai Mall of the Emirates, Dubai, UAE) on 22nd-24th Nov 2011and had a discussionon this contemporary topic, with more than 35 countries participating. Title of my paper was:“Modern Retailing in India: A Study of the Attractiveness of a Shopping Mall”. This International Conference was on:”Emerging Research Paradigms in Business and Social Sciences” (Refereed, IF: 3.125).
  • Presented Research Paper titled: “A Study of Location Significance of a Shopping Mall:ACasestudy of The Great India Place Shopping Mall, Noida”,in the International Conference on the theme, “Strategies & Innovations for Sustainable Development in Organisation, organised by University School of Mgt Studies, GGSIP University, New Delhi on 4th -6th March’2011.
  • Presented Research Paper titled, “Competitiveness of Apparel Stores in The Great India Place Shopping Mall, Noida” at the Ist International Conference on “Business Strategies for Managing Turnarounds in the Global Economy” held on Aug 6, 2010 , organised by Mangalmay Institute of Mgt& Tech, Greater NOIDA.
  • Research Paper, “The Location Significance and Competitiveness of Apparel Stores in The Great India Place Shopping Mall, Noida (UP)”, has been published in M S Ramaiah Management Review, ISSN-0975-7988, Vol.2, Issue 2, July-Dec’2010 (Refereed, IF: 2.12).
  • PhD Supervisor at Pacific Academy of Higher Education & Research University.
  • Independent consultant specializing in marketing conferences, seminars, and training sessions on luxury retail.
  • Accredited Management Teacher by AIMA and active member of several academic committees and organizations.

Professional Achievements:

  • Certified in Cognitive Behavioral Therapist (CBT Practitioner)
  • PhD Thesis awarded ICSSR Publication Grant by the Indian Council of Social Science Research (Government of India) in 2014.
  • Empaneled as "Examiner" for Chartered Accountants (CA) Examination by the Institute of Chartered Accountants of India (ICAI) for Marketing papers.
  • Appointed Observer for UGC/CBSE examinations (NET-SLET).
  • Life Member of Centre for Education Growth and Research (CEGR), New Delhi.
  • Approved for Academic Research Paper Committee Empanelment by the Academy of Business & Retail Management (SCOPUS Indexed Journal).
  • Awarded "Accredited Management Teacher" certification by AIMA.
  • Academic affiliations include NMIMS University, IMT-CDL Ghaziabad, Amity University, and ITS Pharmacy College:
    • Paper setter/evaluator for Marketing/Retail courses.
    • Member of Retail and Mall Management Curriculum Review Board.
    • Developed study materials and assignments for distance learning.
    • External research examiner for Amity University.
    • Peer reviewer for online faculty sessions at NMIMS.
    • Designed chapters and materials for Marketing Management courses for IMT-CDL, Ghaziabad.

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