Experience :  21 Years

• RESEARCH PAPER (Publication / Presentation)

• Published a paper on “Impact of Social Media Influencer on Consumer Decision Making” in International Journal/ Proceeding of 12th International Conference on System Modeling & Advancement in Research Trends (SMART) published by IEEE Xplore: 19 February 2024,  ISBN: 9798350369861 (Scopus, Elsevier) DOI: 10.1109/SMART59791.2023.10428623 Link: https://ieeexplore.ieee.org/document/10428623
• Published a paper on “Consumer’s Perception and Buying Behavior towards Organic Food: An Empirical Study” in International Journal “Empirical Economics Letters”, ISSN 1681-8997, Volume 22, Special Issue 2, June 2023 (ABDC listed C category Journal)  http://www.eel.my100megs.com/volume-22-number-june-2-special-issue.htm
• Published a paper on “Role of Price in Customer Satisfaction: A Performance Specific Study on Indian Banks” in International Journal “Empirical Economics Letters”,  ISSN 1681-8997, Volume 22, Special Issue 1, May 2023 (ABDC listed C category Journal)  http://www.eel.my100megs.com/volume-22-number-may-1-special-issue.htm
• A paper titled "Impact of Demographic Profile of Consumers on Buying Behavior for Green Products " published in International Journal of Advance and Innovative Research, Volume 10, Issue 2 (VI), ISSN 2394 - 7780, April –June, 2023, Impact factor: 7.46.
• Published a paper on “Adoption of Ecological Marketing: An Empirical Study” in the UGC Care listed Journal “Stochastic Modeling and Applications”, Volume 26, Issue 3: January - June 2022.
• A paper titled "Consumer’s Perception and Buying Behavior towards Green Products" published in Shodh Sanchar Bulletin having ISSN: 2229-3620, Volume 11, Issue 41: January - March 2021 (An International Multidisciplinary Quarterly Bilingual Peer Reviewed Refereed Research Journal), listed in UGC-CARE.
• A paper titled "E-banking service quality and customer satisfaction_ an exploratory study on India" published in Inderscience Publishers, International Journal of Services and Operations Management (IJSOM) 2020 Vol.35 No.2 pp.223 - 247. February, 2020. (2nd Author) (ABDC listed C category Journal) https://doi.org/10.1504/IJSOM.2020.105272
• A paper titled "Consumer behavior towards Green Products: an Empirical study" published in International Journal of Advance and Innovative Research, Volume 7, Issue 1 (XVIII), ISSN 2394 - 7780, January – March 2020, Impact factor: 7.36.
• A paper titled "Adoption of Internet of Things (IOT) based application for Logistics" published in International Journal of Advance and Innovative Research, Volume 7, Issue 1 (XVIII), ISSN 2394 - 7780, January – March 2020, Impact factor: 7.36.
• A Paper titled "A literature based conceptual framework of factors in adopting IOT for Logistic performance" was published International Journal of Advance and Innovative Research, Volume 6, Issue 2 (IV), ISSN 2394 - 7780, April- June, 2019 Impact factor: 7.36.
• A paper titled “Pull-A – Vehicle approach for transport with Internet of Things (IoT) based fleet management system (FMS)” was published in Journal of Emerging Technologies & Innovative Research: An International Journal (ISSN: 2349-5162), UGC Care with Impact Factor- 5.87, Volume: 6, issue 1, January, 2019.
• A paper titled “Role of price in consumer satisfaction – a Performance specific study on Indian Banks” was published in Synergy, Journal of I.T.S Ghaziabad ISSN -: 0972-7361, Vol. 15, No.1, January- June, 2017.
• A paper titled “An empirical study on Celebrity Endorsement: a double edged sword” was published in International Journal of Current Engineering & Scientific Research, ISSN -: 23938374, Vol. 4, Issue IX in the year 2017.
• A paper titled “An Empirical study of Customer Touch Points with special reference to White Goods Industry” was published in international Conference proceedings, ISBN:  of I.T.S Ghaziabad in April, 2017.
• A paper titled “Service attributes and its impact on overall Customer Satisfaction: An empirical study of Public & Private sector banks in NCR” was published in Journal of Global Information and Business Strategy, Vol. 7, No.-1, ISSN:0976-4925 (January- December, 2015).
• Presented a case on Gillette India: The Innovation Trap in 18^th Annual Convention of Strategic Management Forum on 17^th – 19^th December, 2015 at Indian Institute of Foreign Trade (IIFT), Delhi.
• A paper titled “Dark side of Celebrity Endorsement: An Empirical Study” was published in Bi- annual journal of Maharaja Agrasen Institute of Management Studies, Delhi, Vol. 10, No.-1, ISSN:22490116 (April, 2015).
• A paper titled “Co-Creation of Value: Leveraging Customer’s Intellectual Capital” was published in Management Journal of NIET, Greater Noida (Winter, 2013-14).
• A paper entitled “Changing Business Environment: Emerging Issues and Challenges” was published in the proceedings of national conference on New Age Marketing: Changing Paradigms (January 28, 2012), organised by IMS, Noida.
• A paper titled “Celebrity Endorsement: A Gimmick or Reality ” was published in the Management Journal ‘Wisdom’ of Vishveshwarya school of Business Management (December, 2011).
• A paper entitled “India’s Initiative to go Green: A Myth or Reality” was published in the proceedings of national seminar on Creating & Sustaining Customer Value: A Path to Glory (April 15-16, 2011), organised by Institute of Technology & Science (ITS), Ghaziabad
• A paper titled “Women Entrepreneurship in India: opportunities & Challenges” was published in the bi-annual Management Journal ‘Effulgence’ of Rukmini Devi Institute of Advance Studies, Delhi (Jan- June, 2010).
• A paper entitled “Talent Management: The people factor in achieving high performance” was presented and published in the proceedings of national seminar on Shodh-2009 (December 06-07, 2009), organised by Lord Krishna Engg College, Ghaziabad.
• A paper entitled “Indian Supply Chain Management: Problems and Prospects” was presented and published in the proceedings of national seminar on Supply Chain Management in SMEs: Gaining Competitive Advantage (November 14^th, 2009), organised by I.T.S Institute of Management, Greater Noida.
• A case study titled “Gillette India: Sharpening the Innovation Edge in 21^st Century” was published in ‘Synergy’, the bi-annual Journal of IT & Management, of Institute of Technology & Science, Ghaziabad (July, 2009).
• A paper titled “The Insurance Boom in India: Exploring opportunities for AVIVA Life Insurance” was published in the bi-annual Journal on Management of Apeejay School of Management, Greater Noida (Jan- June, 2009).
• A case study titled “A Case Study on Subhiksha: The Blue-Eyed Boy in Retail Industry” was published in the bi-annual Journal on Management of Galgotias Institute of Management & Technology, Gr. Noida (June-Dec, 2008)
• A paper titled “Redefining Rural Leadership: Strategies for Wealth Creation (Hariyali Kisaan Bazaar, a DCM Group Initiative)” was published in the October,2008 issue of bi-annual Journal on Management of H R Group of Institutions, Ghaziabad.
• A paper entitled “Innovation for Inclusive Growth: Making a Difference” presented and published in the proceedings of national seminar on Marketing Innovations for Reaching Consumers (December 5^th – 6^th, 2008), organised by Institute of Technology & Science (ITS), Ghaziabad
• A case study on “Subhiksha: The Success Saga” was presented in the 5^th Renvoi on Case Studies in Management on September 25, 2008, organized by Amity Business School (Amity University), Noida.
• A paper titled “Redefining Rural Leadership: Strategies for Wealth Creation (Hariyali Kisaan Bazaar, a DCM Group Initiative)” was  presented and abstract was published in the souvenir of  national seminar on Business Scenario in Rural India (BSRI-08) on September 05^th   –06^th  , 2008, organised by School of Management, Bharat Institute of Technology, Meerut.
• A paper entitled “Emerging Trends in Information & Communication Technologies” was presented and published in the proceedings of national conference on Technology to Common Man: Emerging Trends and Practices in Management of Technology (August 01^st –02^nd, 2008), organised by Indian Business Academy, Greater Noida.
• A paper entitled “Creating Customer Value- A Path to Glory: Winning Mantras” was published in the proceedings of national conference on Emerging Business Strategies: Road Maps and Road Blocks for Indian Sub-Continent (March 08^th –09^th, 2008), organised by Institute of Technology & Science (ITS), Ghaziabad
• A paper entitled “Knowledge management & Creative HRM” was published in the proceedings of INDIACom-2008, 2^nd national conference on Computing for Nation Development (February 08^th –09^th, 2008) organised by Bharti Vidyapeeth;s Inst. Of Computer Application and Management, New Delhi.
• Presented a paper entitled “Optimizing most valuable asset: An HR perspective (with special reference to Indian IT industry)” in the international conference on “Talent Management: Opportunities and Challenges in Global Arena” organized by G.L.A. Institute of Technology and Management, Mathura on17 – 19 November 2007.
• Presented a paper entitled “Education in 21^st Century: Problems and Prospects” in the national conference organized by Faculty of Management Studies, Gurukul Kangri University, Haridwar on10 – 11 Sep, 2007.
• Contributed a paper on “Strategic Issues in Corporate Restructuring” in the 7^th national conference organized by Faculty of Management Studies, Gurukul Kangri University, Haridwar on10 – 11 Sep, 2007.
  
  BOOK PUBLICATIONS
   
• Authored a book on “Consumer Behaviour and Marketing Communication: Concepts and cases”, with Bharti Publication in the year 2023. ISBN: 978-81-19079-89-6.
• Authored a book on “Strategic Management” with World Lab Publication in the year 2023. ISBN: 978-81-961655-7-4.

• PATENT

• Patent (application number: 202211060039) on Transaction flows and transaction processing for bridged payment systems using Machine Learning published on 13th January, 2023 in India.

FDP CONDUCTED/ INVITED SPEAKER

• Conducted a training program on “Outcome based Education” for the faculty members of B.Pharma & M.Pharma programs of I.T.S College of Pharmacy on 16th March, 2024.
• Conducted a training program on “Outcome based Education” for the faculty members of BDS and MDS programs of I.T.S Dental college, Muradnagar on 22nd November, 2023.
• Keynote Speaker in National seminar on Role of Social Organisations in Developing Peace and harmony across the Globe at St. Andrews Institute of Tech. & Mgt, Gurugram on 27th May, 2023.
• Conducted a virtual session on “Problem - Solution  & Product Market Fit: Contemporary Business Practices” for the faculty and students of St. Ann's College for Women (Accredited with NAAC “A+” Grade), Osmania University, Mehdipatnam, Hyderabad on 1st February, 2022.
• Conducted a virtual session on “Achieving Problem-Solution Fit & Product-Market Fit” for the faculty and students of JIMS Engineering Management Technical Campus (JEMTEC), Greater Noida on January 24, 2022
• Keynote Speaker in National Conference on “Strategies for Sustainable Practices: During and Post Covid Era” September 27, 2021 at JSS Academy of Technical Education, Noida.
• Delivered a session in Faculty Development Programme (FDP) on "Learner Centric Pedagogy: Contemporary Tools and Techniques" on 17.07.19 at Ideal Institute of Management & Technology, Delhi (IP University).  The session was the part of one week FDP on "Integrated Technologies, Approaches and Effective Didactical Mechanism in Teaching, Learning and Research in current Scenario" organized jointly by MSME Technology Development Center (A Govt of India Organization under Ministry of MSME) & IIMT Delhi.
• Delivered a session on “Challenging the myths of industrial era: A Counter Intuitive Thinking” for the participants of Entrepreneurship Awareness Camp, sponsored by National Science & Technology Entrepreneurship Development Board (NSTEDB) , Department of Science & Technology (DST), Govt. of India & Entrepreneurship Development Institute of India (EDII) organized at I.T.S Ghaziabad on 26^th September, 2018.
• Delivered a session on “Challenging the myths of industrial era: A Counter Intuitive Thinking” for the participants of Entrepreneurship Awareness Camp, sponsored by National Science & Technology Entrepreneurship Development Board (NSTEDB) , Department of Science & Technology (DST), Govt. of India & Entrepreneurship Development Institute of India (EDII) organized at I.T.S Ghaziabad on 31^st August, 2017.
• Delivered a session on “Blue Ocean Strategy” in a Two weeks Faculty Development Programme on Entrepreneurship Development, under DST-NIMAT, sponsored by National Science & Technology Entrepreneurship Development Board (NSTEDB) , Department of Science & Technology (DST), Govt. of India & Entrepreneurship Development Institute of India (EDII) organized at I.T.S Ghaziabad from 16^th – 27^th January, 2017.
• Conducted FDP on “Current marketing practices and methods adopted by MNCs” at Kamal Institute of Higher Education, New Delhi on 1st & 2nd December, 2014.
• FDP on “Future of Marketing” organized by I.T.S Ghaziabad on May 06-07, 2013 and delivered a talk on Customer Co- creation.

BUSINESS CONSULTING & TRAINING

Business consulting and training on “Leadership, Team Building and Performance Enhancement” for Assomac Machines Ltd. Conducted training program for Middle level & Top level executives on 14.07.2023 and 12.03.2024.

M.PHIL/ PH.D THESIS GUIDED

• Guide: Ms Shivani Sardana (Enrollment No: Ph.D/12/MGMT/1662) has been awarded with Ph.D. Degree  (December, 2021) ) on “Service Quality of Banks: A study of Private and Public Sector Banks in NCR” by AKTU, Lucknow.  https://shodhganga.inflibnet.ac.in/handle/10603/349128#
• Co-Guide: Ph.D in Management awarded to Ms. Geetika Jain  (March 2018) on “Study of Online Consumer Buying Behaviour in Apparel Sector in Delhi/ NCR Region” in the field of Management for Ph.D. degree in Dr. APJ Abdul Kalam Technical University (Formerly Uttar Pradesh Technical University), Lucknow.
• Co-Guide: Ph. D. in Management (Year 2016) awarded to Mr Sanjeev Kumar (Enrollment No: Ph.D/ Degree/ Sl No. Ph.D/ 09/MGMT/783) by GAUTAM BUDDH TECHNICAL UNIVERSITY LUCKNOW (AKTU) on topic “A study on Service Quality Measurement in Service Industry: A DEA Approach”.
• M.Phil in Management awarded to Ms. Preeti Saxena (Roll No.-69085, Registration no. 08DE-60303, 2009) on Consumer Attitude towards Green Products, by Ch. Devi Lal University, Sirsa.

PH. D THESIS GUIDANCE (IN PROCESS): RESEARCH SCHOLARS DETAILS

• Mr. Sudarshan Kumar Baurai (Enrollment No: Ph.D/15/MGMT/2143) from AKTU, Lucknow.   Topic: Impact of Internet of Things on Logistics performance: A study of road transportation in India.
• Mr. Hemant Purohit (Enrollment No: Ph.D/15/MGMT/2134) from AKTU, Lucknow. Topic: Management of Strategic Planning Process in Indian Automotive Small and Medium Enterprises.

AWARDS

• Received appreciation certificate as a Director from Governor of UP for I.T.S  NAAC accreditation as A+ Grade institute at Raj Bhawan, Lucknow on 23^rd August, 2023.
• “Kalam Ke Sipahi” by News Paper Association of India on 24th September, 2019.
• Dr Sarvepalli Radhakrishnan Teachers’ Excellence Award, 2020.

EXPERT MEMBER OF JOINT ASSESSMENT COMMITTEE (JAC) OF I.P UNIVERSITY

Subject/ Program Expert for inspection of Institute for Academic Session 2018-19 by Joint Assessment Committee (JAC) of Guru Gobind Singh Indraprastha University. New Delh (IP University).

MEMBER OF ACADEMIC COUNCIL

• Academia representative of College Development Committee / Academic Council of Alard Institute of Management Sciences, Pune Since 30^th January, 2023.
• Honorary Advisory position of Academic Council of Capital University, Koderma, Jharkhand since June 2019.
• Board member of P.K. Education Society (S. A. Inter College), Mathurapur, Ghaziabad since October, 2020.