The event kicked off with a warm welcome from Dr. Ashish K. Jha, Assistant Professor of Marketing Analytics and Club In-charge of Marcato, who introduced the objectives of the event and highlighted its importance in enhancing students’ understanding of the intricacies involved in product development and market segmentation. Dr. Surender Tiwari, an esteemed guest, joined as the judge for the competition, while Dr. Uma Gulati, MBA Chairperson, graced the event with her presence. Dr. Gulati praised the well-designed event structure, congratulating the organizing team for their efforts in executing such an enriching experience.

A total of twelve teams, each comprising three students, participated in the event. The event was divided into two main rounds, each testing different skills and knowledge areas. In the first round, teams were required to design an innovative product, encouraging them to think outside the box and propose ideas that could resonate with the current market needs. Students put forth impressive product concepts, demonstrating their creativity and understanding of market demands.

In the second round, teams took part in a product line identification exercise, where they visually analyzed and identified a product line of an established company. This task allowed them to apply their theoretical knowledge to practical identification challenges, enhancing their analytical skills in product segmentation.

The presentations were assessed by a panel led by Dr. Surender Tiwari, who provided insightful feedback on each team's performance. The judges evaluated the teams on parameters such as innovation, practicality, and strategic alignment with market needs. Dr. Ashish Jha took the opportunity to facilitate the winning teams, commending their outstanding efforts in designing products that aligned with current industry demands. He acknowledged that the students' innovative product designs reflect their readiness for real-world marketing challenges and are a testament to their dedication and learning.

In her remarks, Dr. Ashish Jha commended the event as a beautifully crafted learning opportunity for the students. She expressed appreciation for the support of Dr. V.N. Bajpai, Director of MBA, whose encouragement made the event a success. The event concluded on a high note, with participants, faculty, and guests expressing their gratitude for the enriching experience. "ProdSegment: Innovating with Precision" successfully achieved its objectives and fostered a spirit of innovation and practical learning among the students, paving the way for their professional growth in marketing.