at The Lalit Hotel, New Delhi. The Full day conference was inaugurated by Shri PiyushGoyal, Hon’ble Minister of Commerce and Industry, Consumer Affairs food & Public Distribution & Textiles, Government of India. The conference was focused on understanding the impact of digital on physical modes of marketing. Seven plenary sessions were conducted spanned over various themes such as:

1.      Phygital Commerce – The new mantra for succeeding with Shoppers & Consumers in Retail and success stories of brands in India.

2.      ESG & Industry: Navigating Complexities of ESG Compliance amidst Regulatory Changes & Business Sustainability.

3.      Renaissance of Supply Chain Management in India

4.      Regulatory and Policy reforms to boost Retail, FMCG & E-commerce Sectors

5.      Need for Progressive Indian Cosmetics Regulations- Step change for boosting Growth.

6.      Startups as drivers of growth of FMCG & Retail sector in India

7.      Bridging the online - offline gap: How are CPG & Retail Industries leveraging technologies to win in an AI First world.

The representatives of industry presented their views on the role of digital modes of selling over offline modes. All of them were of the opinion that both online and offline modes of selling and promoting the products are important. They were also of the opinion that one of the other day businesses has to be in both the formats.

All the sessions were informative and offered learning about new modes and techniques of marketing.