International Webinar Attended by Management Faculty

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Management Faculty Dr. Garima Srivastav attended an International Webinar by World Renowned Marketing Professor Padma Bhushan Dr. Jagdish N. Sheth -Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University, Atlanta, Georgia, United States on 16 April 2020. The topic of the session was “Retail without Human Touch”.

Month Of Events:

April

Date Of Events:

Year Of Events:

2020

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Full Date Of Event:

Thursday, April 16, 2020

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Over 500 registration were received from across the world amongst which only 100 participants were given a chance to attend the session. Professor and Faculty from IIM-Indore, Welingkar Institute of Management-Mumbai, BIMTECH, Symbiosis-Pune, N.L Dalmia Institute-Mumbai, Narsee Monjee Mumbai, University school of Management-Nepal, BITS to name a few amongst the esteemed participants list.

Dr. Sheth laid emphasis on many aspect of retail during the pre and post COVID era, future of Agro-products in online retailing, Future of Bricks & Mortars in India, future of Retail without Human Touch,Reinventing of kirana stores in COVID era, change in consumers' behavior post COVID 19, companies aligning their strategy and resources to meet these changed behavior. He also laid emphasis on suggesting that Omni channel, Human less retail, retailing in the pharmaceutical industry in the US as compared to that in India.

He concluded his session by commenting on roles of shopping malls (which are not fairing good at all across India) in India post COVID era and their possible role in the next gen retailing in India.

The session was highly interactive, Knowledge sharing and overwhelming