The resource person for the occasion was Mr. Rajat Bharadwaj, Founder and CEO of Jupiter Air and Space. Mr Bharadwaj has been an aerospace engineer with NASA.

Mr Bharadwaj started the session with a presentation on “Understanding the Product before Development”. He explained that one needs to understand the problem through indepth market research, so as to gain insights on all aspects. He also reasoned that product development requires a coordinated approach with a view to optimise resources. He added that because of a dynamic market it is necessary to remain updated constantly so as to survive and adapt.

Mr Bharadwaj also held forth on how innovation contributes to market change. The company needs to be on par with its competition through data, information and knowledge that is constantly refreshed. He also emphasised on a personalised approach towards the customer, so that she is alive to the product. Internal development is the need of the hour for gaining a proper understanding of the customer. The company needs to stay in touch with the market and remain conscious via feedback.

Towards the end of the session several queries were raised by the students, which were effectively handled by Mr Bharadwaj. It turned out to be an enlightening session for all present.