Mr Parikshit Khanna, a Corporate AI & Digital Trainer enlightened the students on Generative AI. Transforming Marketing.” He discussed the core principles of AI and writing specific prompts.

He further highlighted that Generative AI is a game-changer in marketing. It enables businesses to create personalized content, streamline content creation, gain deeper customer insights, engage in real-time, and harness predictive analytics. By leveraging artificial intelligence, brands can deliver highly targeted and relevant content. Generative AI can help build powerful, personable, personalized content and/or customer experiences by combining data analysis, natural language processing (NLP), and machine learning algorithms.

The practical session was taken by Mr. Khanna on website content creation, Creating a Logo & social media calendar. The session was well received by Students.