Mr. Jitendra Mohanis a strategic consultant specialized in helping foreign companies to gain access into the Indian market. His company provides workable strategic solutions and implementation assistance to global companies for leveraging the India advantage.

The session started with the brief introduction of the company, its roles and functions. The speaker of the day explains how his company helps multinationals to launch their products in India. Through case based approach the speaker addressed the students on how the knowledge of business research is applied in the real world. During his discussion he highlighted on how they conduct feasibility study, he also discussed about when to use primary and secondary research.

While taking the case of artificial sweetener marketing company, he demonstrates how they segment the customer, how they decide the population and how they decide the market size. In the last he conclude that to be a successful researcher you need to have a research acumen and an analytical bent of mind to see the problem at hand.  

Overall session was full of knowledge sharing, the session was interactive and students raised many questions. In the end a plaque was presented to the speaker of the day by Dr. V. N.Bajpai, Director Managementas a token of gratitude to Mr. Jitendra Mohan.