Mr. Rishi Kapoor, Founder of Offsites.in, delivered a guest lecture to the MBA 2014-16 students at I.T.S, Ghaziabad, on 3rd March, 2016. The topic of the guest lecture was – Hotel and Tourism Marketing. Mr. Rishi Kapoor shared his ideas about the nature of hotel and tourism marketing both theoretically as well as from his own personal experience. He emphasized that hotel and tourism marketing which is predominantly ‘services marketing’, requires the marketer to offer a package of tangibles and intangibles in a way that it adds value to the customer experience.

Month Of Events: 
March
Date Of Events: 
3
Year Of Events: 
2016
Image Of Events: 
Full Date Of Event: 
Thursday, March 3, 2016
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 If the marketer is successful in the process, he is able to make huge fortune for himself in this area. He also shared his own experiences of dealing with a variety of customers and how he handled them in different situation to get repeat business.

Students showed keen interest in the lecture and asked a number of questions to the speaker. It was a highly interactive and participative lecture. The lecture was organized by Dr. Vijesh Jain who is also teaching these students a course on Hospitality and Tourism Management.