students on “Brand Management in Retailing” by Mr Ajay Chhabra, Senior Digital Transformation Consultant & Marketing Head India- Global Consumer Brand on 07th November, 2020.

 Mr Ajay has around 20+ years of experience in Digital Consulting, Brand Mgt & CRM. He has strong experience in working directly with the practice leaders with respect to branding and digital marketing. He very vividly shared about retailing and how it has been shifting gears during COVID-19. He aligned the concepts of e-commerce with various examples from the industry. He supported his arguments with facts and figures on e-commerce. He talked about the relevance of retail branding in Reliance, Tata group and Amazon. The growth segments in retail, like, healthcare products, home essentials, immunity products were discussed. His exhaustive experience with multiple digital marketing agencies including OgilvyOne & McCann MRM Worldwide has been more on the retail branding activities.  He supported and justified the fast growing e-commerce market in India with contemporary facts and figures. Students were highly inquisitive to ask questions on e-commerce and overall retailing process in India and across the globe. The session was highly interactive and interesting.