Dr. Ajay Kumar, Director (Management) extended a floral welcome and introduced the guest and his contribution in the field of management education as an acclaimed academician, among the most cited researchers and prolific author.

Prof. Atul was also honored with the status of Distinguished Visiting Faculty at Mohan Nagar  campus by Shri Arpit Chadha, Vice Chairman, I.T.S - The Education Group.

During his interaction with faculty on the subject he shared the evolution of CRM as a body of knowledge and highlighted the reasons for Customer relationship management (CRM) being able to attract the expanded attention of practitioners across industries.  Customer-centric strategies, programs, tools, and technology are strategic for developing an efficient and effective CRM ecosystem. He discussed overall purpose of CRM as to improve marketing productivity and to enhance mutual value for the parties involved in the relationship.

Faculty had an array of interaction befitting to the subject and exploring new dimensions for research to which Prof. Atul Parvatiyar responded with suitable answers with industry examples.