along with CMEE & North American Society for Marketing Education in India on "Conducting and Publishing High Quality Research in Empirical Modeling for Marketing Strategy" by Dr. Venkatesh'Venky' Shankar (Mays Business School, Texas A & M University) on Thursday and Friday, 6th & 7th  February 2020.

Dr.Garima Srivastav got opportunity to Design and present her Research Proposal on “FOMO:A Shift in Behavioural Trend”. It was the great opportunity to get a chance for research proposal presentation and to get it evaluated byDr. Shankar himself. The sights of the workshop laid emphasis on the issues like –Framing Research ideas and question, Methodological skills, Casual Modelling, Big Data Machine learning and AI, Structural Modelling, Future marketing Models.

The workshop fostered high quality research in Empirical Modeling, Strong Research Ideas, Issues and question, Methodological Skills, crafting the paper and revising the paper, participants working on proposal, analysis of proposal and strategy formulation for the participants. There were total of 36 participants from across the Length and breadth of the country including IIM Kozikhode, PDPU-Ghandhinagar ,RGPIT Amethi, IIM-Lucknow.