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Faculty Of I.T.S
Dr. Surendra Tiwari
Assistant Professor
Exerience : 15.5 Years
Email :
Education:
Ph.D, PGDM
Areas of Competence and Interest:
Marketing Management and Strategic Management
Academic Courses taught:
Marketing Management, Consumer Behavior, Service Marketing, Retail Management and Corporate Strategic Management, International Marketing.
Experience:
Academic:14 year
Corporate: 1.5 years
1. Paper entitles “Foreign direct investment: Need of change in reforms” already communicated to get published in the proceedings of international conference “International Conference on Advances in Management & Technology: Mapping Strengths with Opportunities” (Date-29-31 January, 2015), at Motilal Nehru National Institute of Technology, Allahabad.
• Paper entitles “Celebrity Endorsement: A Gimmick or Reality” published in national Journal of VSBM named Wisdom “Vol.3, Issue No. 1 December 2011”, ISSN: 0975-2714 Wisdom, pp-58-68.
• Paper entitles “Going Dreams in Real Estates- A Step towards Value Creations” is published in the proceedings of VIth national marketing seminar on “Creating & Sustaining Customer Value” at ITS, Mohan Nagar, Ghaziabad.
• Paper entitles “Knowledge Management in Higher Education” is published in the proceedings of national HR conference on “HR Agenda for Urbanization Excellence” at ITS, Mohan Nagar, Ghaziabad.
• Paper entitles “Recessionary Job Stress: Causes & Strategies to Deal with.” published in National Journal of IIMT Management Journal “Vol.4, Issue No. 2 July-December 2011”, ISSN: 0975-4695, pp-37-44.
• Paper entitles “Strategic Change for Retaining Employees” published in National Journal of IIMT Management Journal “Vol.4, Issue No. 2 July-December 2011”, ISSN: 0975-4695, pp-45-51.
• Paper entitles “Ethics Of International Business In Global Economy” published in International Journal of IJMRA named International Journal Of Marketing & Technology (IJMT) “Vol.2, Issue No. 8 August 2012”, ISSN: 2249-1058 IJMT, pp-236-248.
http://ijmra.us/project%20doc/IJMT_AUGUST2012/IJMRA-MT1518.pdf