Digital Vidya Webinar on “Epic Growth Marketing Strategies from JessieMcDonald”

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On the 4th of September, 2019 a webinar on the topic “Epic Growth Marketing Strategies from Jessie McDonald” was held at the New Seminar Hall, AB-IV Building . The session was attended by MBA First Year students along with faculty members from the Management department.

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sep

Date Of Events:

Year Of Events:

2019

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Full Date Of Event:

Wednesday, September 4, 2019

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As part of the webinar an interview of Mr McDonald was conducted by Craig Campbell. During the course of the interview Mr McDonald demonstrated his experience in digital marketing vis-a-vis Search Engine Optimisation (SEO) and local SEO. The interview touched upon agency work and in house marketing in the corporate world. MrMcDolnald spoke about his experience in IBM developing best SEO practices. He also shared insights on Google algorithm in this context. The interview demonstrated the the relevance of quality content, good weblinks and keywords for enhancing the overall ranking.

The webinar gave insights to the students regarding the potential and necessity of searchengine optimisation. All in all it turned out to be a very informative session.