The objective of the workshop was to develop creative confidence among students and to introduce them to structured approaches for innovation and user-centric problem solving. During the session, Dr. Sinha explained the concepts of design thinking, empathy-driven innovation, and the importance of understanding customer pain points before developing solutions. She emphasised that innovation can occur at multiple levels of a product and encouraged students to think strategically rather than superficially.

 As part of a hands-on activity, students were asked to select an existing product and redesign it by making meaningful changes at the core, actual, or augmented level. The activity promoted critical thinking, teamwork, and presentation skills as each group presented their innovative ideas and explained the value addition created for customers. The workshop was highly interactive and engaging, enabling students to connect theoretical concepts with practical application. Overall, the session proved to be insightful and enriching, strengthening the innovative and analytical capabilities of the MBA Batch 2025–27 students.

The workshop was coordinated by Dr Uma Gulati, who extended sincere thanks to Dr. Nidhi Sinha for delivering an insightful and engaging session for the MBA students