Batch by  Mr. Syed Rahim, Senior Director – CSC- Manthan, Middle East & Africa on the topic  “Digitalization- Revolutionizing Marketing Strategy" on 25th  January, 2021

Mr. Syed Rahim explained that Digital marketing strategies and platforms are evolving at an astounding rate requiring all marketers and companies to be creative and innovative to keep up with the trends. He further added that now companies need to concentrate on Identifying the ‘inflection points’ indicating a shift in the customer’s needs.

Ms. Syed said that AI technologies are the future of work, because they enable companies to collect, analyze and apply data in the right place at the right time. There is enormous potential for increasing sales by enabling businesses to make informed data-driven decisions and improve personalization.

Mr. Rahim emphasised that companies does not need to complete overhaul of their digital marketing initiatives. Instead, businesses can adopt a strategic evolution of their digital marketing strategies and how they engage with customers.

The session was very participative. There were various queries from the student’s side, regarding the digitalization. The Session was concluded by honouring her with a virtual plaque and a special vote of thanks.