The conference theme addressed the issues and challenges before the business world in the ever evolving area of marketing. It highlighted the technological changes happening and concluded that the need of the hour is to embrace digital technology alongside of doing business the traditional way.

The Inaugural session commenced with lamp lighting, followed by a welcome address by Dr. P.K.Khurana, Principal SBSC. Mr. Manish Sisodia Deputy Chief Minister,Govt of NCT of Delhiwas the Chief Guest and Dr Abhishek Gupta, Chairman Governing Body along with Dr Kavita Sharma, Head-Department of commerce, University of Delhi, were the Guest of Honor. The Inaugural Session ended with a vote of thanks by Dr. Anil Sardana,Organising Secretary, SBSC.

The key note address was given by Mr Vijay Rai, President and CEO,Powerconand Mr Pankaj Dubey, Managing Director & Country Head Polaris India Private Limited. The speakers emphasised that present day era is that of “Experience” and companies should move one step ahead in delivering an extraordinary experience to customers across all touchpoints.

The next course of the conference was divided into three technical sessions. During the first session, distinguished speakers from the Industry discussed on Marketing in Transition:Evolving Competitive Dynamics. The session was chaired by Prof Harsh Verma, Faculty of ManagementStudies, University Of Delhi. The technical session II was on “Marketing in Action: Strategy Tools and Value” which was chaired by Prof Kavita Sharma, Head-Department of commerce, University Of Delhi. The technical session III was on “Legal, Ethical and Environmental Concerns in Marketing “This session was chaired by Prof MuneeshKumar, Dean Faculty of Commerce and Head-Department of Financial Studies, University Of Delhi.

The seminar attempted to arrive at a course of actionable points that accurately described the path to follow and how to meet the challenges.The conference was well received by the participants.