Prof. Anuja Roy presented a paper at 2nd Global Leadership Research Conference organized by Amity Business School , Greater Noida.

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Prof. Anuja Roy of ITS Mohan Nagar presented a paper titled “Healthcare Services At The Doorstep: A Conceptual Insight To The Indian Home Healthcare Market” at the 2nd Global Leadership Research Conference organized by Amity Business School , Greater Noida on 23rd -24th February 2017.

The conference theme addressed the issues and solutions surrounding Innovation, Sustainability and Change in marketing of goods & services.

The Inaugural session commenced with lamp lighting, followed by a welcome address by Mr. Vivek Singh Tomar, the conference co-chairperson. Dr. Thomas Mathew, IAS, Additional Secretary to the President of India was the guest of honor for the inaugural. Other eminent speakers from the industry were also present for the inaugural.

The speakers emphasised the need for innovation in an ever changing marketing environment.

Month Of Events:

February

Date Of Events:

Year Of Events:

2017

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Full Date Of Event:

Friday, February 24, 2017

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The Inaugural Session ended with a vote of thanks by the session co-chair. The next course of the conference was divided into three technical sessions. During the first session, distinguished speakers from the Industry discussed on the “Contemporary Issues Challenges in Marketing”. The session was chaired by: DR. Hemendra Dangi, Faculty of Management Studies University of Delhi.

The technical session II was on “Innovations in Health Care and Services Marketing” which was chaired by DR. Sanjay Dhir , ‎Professor, Strategic Management Area, DMS, IIT Delhi. The technical session III was on “Sustainability in Social Media and Online Marketing”. This session was chaired by Dr. Rakesh Singh, Professor IMT Ghaziabad. Delegates across Industry and Academia presented their research during the two day Conference. The seminar attempted to arrive at a course of actionable points that accurately described the path to follow and how to meet the challenges.The conference was well received by the participants.