This conference was an initiative to bring the research, academia and industry on the same platform to discuss the various initiatives and consequences of brands and its management. More than 500 researcher and scholars from across the globe have joined at this international conference, which was being further supported by Adobe and emerald as digital and knowledge cum printing partners of this international conference research proceedings. This two days international conference widely addressed the issues of startup branding and valuation, Public sector branding, branding by not for profit organization, technology branding, b2b and ethical branding.

The conference was jointly inaugurated by department of management studies of IIT Delhi along with Curtin University, Australia. Dr. Harish Chaudhary, Dr. Mahim Sagar, Dr. Kanika Bhal, Prof. sushil , Prof. Ravi Shankar, Prof. S.S Yadav, Dr. S.K. Jain, and Prof. Tony Travaglione , Prof. Lucey, Prof. Camerford, Prof. David Groth are the few names who were available there during the two days international conference.

This conference was an initiative to bring the research, academia and industry on the same platform to discuss the various initiatives and consequences of brands and its management. More than 500 researcher and scholars from across the globe have joined at this international conference, which was being further supported by Adobe and emerald as digital and knowledge cum printing partners of this international conference research proceedings. This two days international conference widely addressed the issues of startup branding and valuation, Public sector branding, branding by not for profit organization, technology branding, b2b and ethical branding.

The objective of this workshop was to analyze Big Data. The details of the workshop are as follows:

The workshop was inaugurated by Dr. MukeshMohania IBM Researcher, Dr. T.V.Vijay Kumar JNU, Dr. D.P.Vidyarthi JNU. Dr. Mohania has delivered his keynote talk on “Big Data Analytics and Application” The workshop was divided into 5 different talks by 5 eminent speakers.

Talk 1:

Topic :“Bid Data and Contextual Intelligence”

Speaker: Dr. L.V. Subramaniam, IBM Researcher.

While addressing the participants Dr.Subramaniam discussed about the sources and characteristics of Big Data with 4 V’s used into it.

Talk 2:

Topic : “An Overview of the Map Reduce Research”

Speaker : Dr. Himanshu Gupta,IBM Researcher.

Dr. Gupta has started his talk by defining HDFS in detail. He also explained why and how replication is done. He also discussed in detail about Map Reduce. He concluded his session by mentioning some research areas of Map Reduce.

Dr. GuptatTalk 3:

Topic : “Scalable Graph Algorithms on Massively Parallel Computers”

Speaker: Dr. Yogesh Sabharwal,IBM Researcher.

While addressing the participants, Dr. Sabharwal briefed about Single Source Shortest Path.He also talked about basic algorithmslike Dijkstra and Bellman-Ford in detail. At the end he has given comparison on between the basic algorithms.

Talk 4:

Topic : “Introduction to Knowledge Graph Stores with Application”

Speakers: Dr. Sameep Mehta,IBM Researcher.

Mr. Mehta discussed about , Apache and about the Challenges for Cloud Computing like availability of service, what happens when the service cannot deliver service, data confidentiality and availability is a serious problem. He said that security is the major concern in cloud computing. He also discussed about the knowledge graph stores with applications. He also gave some live examples of day to day life.

Talk 5

Topic : “Issues and Challenges in Sentiment Extraction from Financial Data”

Speakers: Dr. Ananda Swarup Das,IBM Researcher.

While addressing the participants Dr. Ananda talked about the issues and challenges in Sentiment Extraction from Financial Data. He nicely explained each aspect related to the financial data and how it is extracted from the live data.

At the end of this one workshop, certificates and mementos were distributed among participants.

Overall it was a good and new learning experience about BigData.

It was really a wonderful platform for exchange of knowledge, research & works by researchers across the country from leading organizations and institutions. The grand success of this event is credited to the able mentorship & able leadership of Prof. Mn Hoda and his team

The session was kept on the theme of “sustainable Computing” total 18 papers on the theme related to High Performance Computing.

It was also a pleasure for Prof. Vijesh Jain to be welcomed at Institute campus, as chief guest and keynote speaker for the inaugural ceremony of the National Seminar. Faculty and selected students of several IP university affiliated colleges attended the inaugural ceremony followed by a half day technical session cum “faculty development lecture” by him on the topic "Current Geopolitical Environment for Business".

Later in the day, there was another half day technical cum faculty development lecture by Prof. V.N. Bajpai, Professor of Marketing at I.T.S. The topic of the lecture was – Blue Ocean Strategies. The lecture was conducted in an interactive manner with a process focusing on experiential learning. The program was also attended by a number of faculties from Kamal Institute as well as other colleges affiliated to I.P. University, Delhi.

Researchers have been working hard on the Brand, Consumption & Culture aspects of the products consumers consume. The landscape of branding is not limited to the name Logo, or even the image, but has far extended within the fibers of each singular aspect of Brand identity. Due to the various traditions and social aspects of culture, the field of marketing is expanding now towards culture where consumption is considered as a social & cultural activity, and it is no more a linear function. The cultural paradigm holds of vital importance to understand the Brand Consumption Culture.

The workshop was organized by Ms Arbuda Sharma. Arbuda is a researcher and consultant in the area of Brand Consumption Culture, at XLRI Jamshedpur. Presently attempting to develop a framework of Brand Consumption Culture. The workshop focussed on the impact of culture on branding. The session explored various case studies on Kellog’s in India, MTV in India, Citibank. Further, topics such as input elements comprising of brand identity, brand persona, brand communication, Hofstede’s cultural dimensions were discussed.

The workshop witnessed participation from Industry and Academicia. It has been a platform to share experiences on the topic.

The conclave was organized by All India Management Association (AIMA). This two day conclave was divided into multiple sessions which covered different dimensions related to the idea of making India a creative superpower.

Session 1 on Budgeting for Growth: Balancing Discipline and Stimulus

Panelists-

• Mr. Sunil Kant Munjal (Senior Vice President, AIMA and Joint Managing Director, Hero Motocorp Ltd and Chairman, Hero Corporate Service Pvt Ltd)
• Mr. Baijayant ‘Jay’ Panda- Indian Politician, Member of Parliament (Lok Sabha), Biju Janata Dal
• Mr. N.K. Singh (Former Member (Rajya Sabha), Economist and Senior Member, BJP)

The discussion in the session focused on budgetary measure to increase investment in India and on increased public spending without breaching its fiscal deficit target.

Session 2 on Make in India: Building for Long-Term Growth

Panelists

• Mr. Rahul Bajaj (Chairman, Bajaj Auto Limited, India and Head, Bajaj Group)
• Mr. R C Bhargava (Non-Executive Chairman of the Board, Maruti Suzuki India Limited)
• Mr. Amitabh Kant (Secretary, Department of Industrial Policy and Promotion (DIPP) Government of India)

This session focused on political and policy environment reforms for quick and easy implementation of infrastructure and industrial projects.

Session 3 on Green Signals: Ecology, Growth, and Democracy in India

Speaker – Mr. Jairam Ramesh (Senior Leader, Indian National Congress, Member of Parliament

This session detailed on the efforts to change the way environment is viewed both by proponents of environmental security and those who prize economic growth at all costs.

Session 4 on Budget 2016: A Boost for the Economy

Speaker: Mr. Jayant Sinha (Minister of State for Finance, Government of India)

This Session analysed the budget 2016 in its implications for the poor section of the society.

Session 5: Talent Economy: Creating Global Knowledge & Skills Hub

Speakers:

• Mr. S Ramadorai (Chairman, National Skill Development Agency & National Skill Development Corporation)
• Mr. VineetNayar (Former CEO of HCL Technologies and Founder of Sampark Foundation)
• Mr.VinaySheel Oberoi (Secretary, Department of Higher Education, Ministry of Human Resource Development,Government of India)

In this session the speakers discussed on how India’s demographic dividend be turned into a key asset for durable growth.

Session 6 India Ventures: Becoming Entrepreneurial Nation

• Mr. PatuKeswani (Chairman and Managing Director, Lemon Tree Hotels Ltd)
• 2. Mr. Rajesh Magow (Co-Founder & CEO – India, MakeMyTrip)
• RaajaKanwar(Vice Chairman & Managing Director, Apollo International Limited)

This session focused on measures to promote entrepreneurial attitude and the leadership needs to facilitate an ecosystem for start-ups

Session 7 Energizing Growth: Powering Productivity

Speaker: Mr. Piyush Goyal

Minister of State (IC) for Power, Coal and New & Renewable Energy, Government of India

The session focused on measures to provide uninterrupted power supply to cater to the increasing demand of growing India.

Session 8 “PaxIndica: Shaping a New World Order”

Speaker: Mr. Shashi Tharoor (Member of Parliament, Lok Sabha and Chairman, Parliamentary Standing Committee onExternal Affairs)

The speaker focused on how India can be a global creative superpower using the soft power it possesses.

Session 9: “Exponential Technology Advances, Disruptions of Industries, and Opportunities for India”

Speakers

• Mr. VivekWadhwa (Fellow, Arthur & Toni Rembe Rock Center for Corporate Governance, Stanford Universityand Director of Research, CERC, Pratt School of Engineering, Duke University)
• Mr. CP Gurnani (CEO and the Managing Director of Tech Mahindra.)

Session 10 Indestructible Brands: Building Brands to Survive Disruption

• Sam Balsara (Chairman and Managing Director of Madison World and Madison Communications)
• D Shivakumar (Chairman and CEO, PepsiCo India Holdings Pvt Ltd)
• Santosh Desai (Managing Director & CEO of Futurebrands India LtdAuthor, Columnist, Social Commentator)

The Seminar was jointly organized by IMA The Association of Accountants and Financial Professionals in Business based in US, Wiley and Miles Education. The speaker for the session was Mr. Gary Cokins, an internationally recognized speaker and author in performance improvement systems and advanced cost management. Gary, a Cornell and Northwestern University Kellogg MBA, has been a CFO and consultant with Deloitte, KPMG, EDS, and SAS. The speaker discussed on the topic ‘Activity Based Costing’ detailing about how to manage the performance of an enterprise by adopting various techniques such as Analytical Based Techniques, Key Performance Indicators and applying Business Intelligence. He also elaborated on performance management of enterprise, risk management, strategy formulation and operational management accounting. He also highlighted the significance of more rapid decision making, customer value management, integration of departments and executive frustration with strategy failure. He also discussed the need of business analytics in today’s era which provides cost leadership, differentiation and focus strategy. He also briefed about Six Sigma, Lean Management and Value Stream Management.

Later the audience was briefed about Certified Management Accountant course which is a certificate course conducted by IMA (US) in partnership with Miles Education which is the official training partner and Wiley which is the official publisher for the course. The audience showed a keen interest not only in the topics covered but also in the course and raised several queries which were duly addressed by the speakers. The students and the faculty found the session a great learning experience.